Implementing an SEO Strategy for Your Liferay Websites

Rivet Logic Corporation © 2014 Building Digital Experiences Since 2006

July 9th, 2014

SEO With Liferay

Presented by: Anusha Wijeyakumar Alaaeldin El -Nattar Practice Director Executive VP Client Services Rivet Logic Rivet Logic

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Who We Are

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Rivet Logic Overview

•  Award-winning professional services focused on: •  Portals

•  Web Content Management

•  Digital Asset Management

•  Social Intranets/Extranets

•  Platinum Partners for Leading Open Source Software including:

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Company Overview

•  Headquartered in Reston, VA

•  Regional Offices in Boston, New York City, Dallas, Los Angeles

•  Near-shore Development Center in Costa Rica

•  Founded in 2005

•  70+ employees and growing

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Rivet Logic & Liferay

•  Certified Platinum Partner since 2006

•  Conduct Public Training on East Coast USA and helped write the Liferay 6 Training

•  Contributor (software, documentation, forums, training material)

•  50+ Liferay projects underway or completed and 100s of sites

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What Is SEO?

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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

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SEO Methods

•  Getting indexed

•  Preventing crawling

•  Increasing prominence

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What Matters

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Controlling Meta Information

Good Meta Descriptions/Keywords drive high quality traffic towards your site

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Site Map Protocol

Supporting Site Map Protocol is essential to providing users with useful shortcuts from search

result screens

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Friendly URLs

•  Liferay’s default URLs are not good enough

•  Liferay allows for creating custom friendly URLs

http://sensus.com/web/usca/solution?id=advanced-metering-infrastructure-ami

http://sensus.com/web/usca/solution/advanced-metering-infrastructure-ami

VS

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SEO Friendly Sliders/Carousels

http://mysite.com/home

Index

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SEO Friendly Sliders/Carousels

Keyword in slide 3

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SEO Friendly Sliders/Carousels

http://mysite.com/home

Index

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SEO Friendly Sliders/Carousels

Content doesn’t match!

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SEO Friendly Sliders/Carousels

http://mysite.com/home?slide=2

http://mysite.com/home?slide=3

http://mysite.com/home?slide=1

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SEO Friendly Sliders/Carousels

…?slide=2

…?slide=1 …?slide=3

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SEO Friendly Sliders/Carousels

AJA

X

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Other SEO Considerations

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The Sensus Example

Country Country

Division Division

Product Line

Product Line

Product Product Product

Sensus.com

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Complex Associations

Division

Product Line

Country

Product

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Use Building Blocks

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right.

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right.

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image here right.

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Division Page Type

Division Overview

Product Lines

Product Line

Navigation

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Product Line Page Type

Product Line Overview

Associated Solutions

Products

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Product Page Type

Product Overview

Product Documentation

Associated Solutions

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De-coupled Authoring/Publishing

ARTICLE Lorem Ipsum this is an article that I’m writing to show random text in this box I alo need an Lorem ipsum this is an article

that I’m writing to show random text in this box I also need an i m a g e x y z x y z x y z x y z

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image xyz x y z x y z x y z in this box I also need an image

Web Form Authoring

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IA through Taxonomy

ARTICLE Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image he

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image

Lorem ipsum this is an article that I’m writing to show random text in this box I also need an image in this box I also need an i v v f v f v f d v d f v m a g e

US P U B L I S H

AMI Systems

P U B L I S H

P U B L I S H

US

AMI Systems

Water

Country

Product Line

Division

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SEO Challenges

•  HTML Titles

•  Breadcrumbs

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Solution: Intercept/Modify

•  HTML Titles •  Intercept HTML Title generation code and

replace with dynamic logic

•  Breadcrumbs •  Intercept breadcrumb generation code and

replace with dynamic logic

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Summary

•  Every public facing site must worry about SEO

•  Have an SEO strategy and define it during planning/design

•  Liferay can help satisfy almost all SEO requirements

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Questions?

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