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impact of new mediahistorical perspective
an
The first printing press with moveable type
in Europe
JOHANNES GUTENBERG,
1439
CREATIVE IMPACTnew media formsthe novelthe newspaperthe magazinecomics & graphic novels
SOCIAL IMPACT
Martin Luther
95 Theses published throughout Europe
the spread of ideasthe end of deferencethe reformationthe enlightenmentliteracyscience
THOMAS EDISON, 1877
SOUND RECORDING
The Victrolaoffered recordings of famous performers and orchestras for the first time
John & Alan Lomax
1908 - John Lomax recorded a black saloon keeper in San Antonio singing “Home on the Range” on an Edison cylinder. Lomax and his son Alan would record 10,000 songs for the Library of Congress Archive of the American Folk Song.
SOCIAL IMPACTthe spread of musical cultures
the globalisation of American youth culture
youth movements
CREATIVE IMPACTpop music itself!
the record albumthe single
RADIO
MARCONI, 1896
REGINALD FESSENDEN
FIRST AUDIO BROADCAST (1900)FIRST BROADCAST OF MUSIC OVER THE RADIO (1906)
Fessenden’s transmitter
1906
In 1920, there were no radio stations as we know them
In 1922, there were over 600!
SOCIAL IMPACTspread of ideas
expanded sense of societyvoices from far away
live experience of pivotal events
CREATIVE IMPACTnew media forms
news packageradio drama
documentarytop 40
THE HOME VIDEO RECORDER
1971
SOCIAL IMPACThome recording
time shifting
more choice
new copyright lawsmore porn
CREATIVE IMPACT
new media forms
‘straight to video’
home video
boxed sets
DIGITAL PHOTOGRAPHY
1975Steven Sasson
SOCIAL IMPACTalmost no event goes unrecordedphotography more popular than evercopyright issueslegal issues
CREATIVE IMPACT
photo sharing sites‘photoshopped’growth of the self shoteverybody is a photographer
Compact Cassette
1963
home recording
mix tapes
bootlegs
portable music
Personal Stereo
1979
SOCIAL IMPACT
anti-social impact?
What has been the social, creative, and political impact of…
blogging?
facebook?
twitter?
computer games?
smartphones?
digital TV…?
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