iMinds The Conference 2012 - Aram Sinnreich

Media Innovation by MIXiMinds Conference 2012Aram Sinnreich, Ph.D.Rutgers University School of Communication & Information

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Protection Is Important…

…In The Proper Circumstances.

What are we protecting ourselves against?

When Culture Became Tangible…

…It Became Scarce

This Necessitated the Myth of the Lone Author

But The Reality Was Consolidated Industry

The Benefits:

CulturalComplexity

ProductivityIndividualism

The Greatest Benefit:

The Costs:

Consumerism CulturalExclusivity

Cartelizationof Culture

What’s changed?

Digital Networks Have Become Dominant

Information Has Gone From This…

…To This.

We Have Developed A “Configurable Culture”

Corporate org charts

production distribution marketing retail consumption

Business “value chain”

Chain of commandAssembly line

But Linear Institutions Continue to Dominate

The Benefits:

ProductivityRapid Innovation CulturalDiversity

Really?

• PWC/iDATE: Global entertainment industry, 1998-2010:• 66% growth

• Masnick & Ho (2012): Global music industry, 2005-10:• 27% growth

• WAN-IFRA (2008): US media & entertainment, 2002-08: • 5.3% CAGR

• Huygen et al. (2009): Dutch “music piracy” contributes €100 million to the economy annually

• Swiss Government (2011): “Winners will be those who are able to use the new technology to their advantages and losers those who missed this development and continue to follow old business models.

The Costs:

production distribution

marketing

retail

consumption

???

Traditional Business Processes are Disrupted

We Need to Abandon Some of Our Cultural Myths

What are the risksof maintaining the

status quo?

IP Policies Get Stricter and Stricter, Worldwide

Treaties

TRIPSWIPOKORUSACTATPPCETA

US Laws

DMCANET ActPRO-IPNDAACISPAINDUCECOICASOPA/PIPASECURE-ITCybersecurityAct of 2012

EU Laws

CopyrightDirectiveHADOPIDigital Econ ActLey SindeIPRED

Requirements

“Harmonization”Longer © termsStronger penaltiesLimits on fair useSecondary liabilityBlack listsDigital wire tapsNon-neutral ISPs

And Industries Spend More and More to Lobby

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011$0

$300

$600

$900

$1,200US Lobbying on Copyright, 1998-2011

Source: US Gov Data, InfluenceExplorer.com

With No Effect On “Piracy”

2008 2009 2010 2011 2012 2013 2014 2015 20160

5,000

10,000

15,000

20,000Global Consumer File-Sharing Traffic, 2008-2016 (PB/mo)

Source: CISCO Visual Networking Index: Forecast and Methodology, 2011-2016

But Many Consequences for Civil Liberties

UN: Internet Access is a “Fundamental Human Right.”

Censorship Surveillance Anti-Competition

The Greatest Threat:

The Greatest Threat:

What can wedo about it?

Business Innovation

Crowdfunding 360 Deals“Cloud” services

Political Innovation

Copyleft Copyfight CopyrightReform

Instead of Protection…

…Let’s Try Preparation.

Thank you. Dank u.Aram Sinnreich, Ph.D.sinn@rutgers.edu

Books by Aram Sinnreich

Mashed Up (2010)www.mashed-up.com

The Piracy Crusade (2013)www.piracycrusade.com