#Imagine2016 @luckygirliegirl Designer BarCamp #UX
Post on 14-Jan-2017
201 Views
Preview:
Transcript
User Experience Included at Every Level
@luckygirliegirl IAmAGoodMix.com #IAmAGoodMix #MagentoImagine 702.900.3419 LG@LGDesigns.co
Christina Aldan
User Experience
“Design must seduce, shape, and more importantly, evoke an emotional response.”
- April Greiman
Defined
“User Experience” - The international standard on ergonomics of human system interaction, ISO 9241-210 defines user experience as "a
person's perceptions and responses that result from the use or anticipated use of a product,
system or service.”
Defined
User Interface (UI) vs. User Experience (UX)
“UI is the saddle, the stirrups, and the reigns. UX is the feeling you get being able
to ride the horse, and rope your cattle. - Dain Miller, webdesigndepot.com
Examples
1. Ex. UI is the app icon on your smartphone touchscreen. UX is how pleasurable it is for clients to press the icon, their response time, how often they press the icon
2. Ex. UI is the newsletter system you use to communicate with clients. UX is the client’s emotional response, how often they engage, how long it takes them to reply to you.
Influencing Factors
• System • User • The Context of Use = The resultant emotional response to your brand
Elements
• Marketing • Branding • Visual Design • Usability
Why is it important?
We want to create services and products that are: • Simple • Valuable • Effective
@luckygirliegirl IAmAGoodMix.com #IAmAGoodMix #MagentoImagine
702.900.3419 LG@LGDesigns.co
Christina Aldan
“As designers and architects of the future, we have an opportunity to play a powerful role in constructing reality and improving humanity’s experience on this planet. Design can be reactionary, responding only to current conditions, or it can be visionary, by presenting solutions to problems yet undefined.”
– Venessa Miemis
UI/UX Creates Life Experience Give your clients a consistently positive experience every time they engage with your brand
“So easy to use!”
Great collec2on of slides easy to
edit.
Excellent Service.
“Great Product!”
“Thank You!”
“Great collec2on of slides easy to
edit” “Fun!”
Why do people engage?
Emotions Motivations
Values
Where do they engage?
• Services • Products • Website • Employees • Apps
• Meetings • Conferences • Swag • Social Media • Digital Advertising
Touch Points w/ Your Brand
Elements
Business Culture Core Values
Brand Messaging Logo Design
Focus Groups A/B Tes2ng Data Analysis
Surveys
Emo2onal Response Brand Engagement
Loyal Clients
≠
Brand Identity
�
Mobile App Customer Service
Products Conferences
User Interface Crea2ve Director Project Manager UX Designer
Overseer
Market Research User Experience
Elements
Business Culture Core Values
Brand Messaging Logo Design
Focus Groups A/B Tes2ng Data Analysis
Surveys
Emo2onal Response Brand Engagement
Loyal Clients
≠
Brand Identity
�
Mobile App Customer Service
Products Conferences
User Interface Crea2ve Director Project Manager UX Designer
Overseer
Market Research User Experience
Core Values of Your Culture
The Core Values of your company’s culture are expressed at every level of User Experience. How are your company’s values being shown to your clients through your products and services and design?
Examples:
It’s best to do one thing really, really well.
Examples:
Examples:
We strive to make sure that everyone — in any environment — can take advantage of technology. We are constantly curious and we never stop trying to find smarter ways to get things done.
Examples:
“Employees love having the choice to bring whichever
smartphone device they like to work.”
“You have to be really savvy
about tools available that enable you to provide consumerization and mobility while still providing
security. ”
– Adriana Karaboutis, Dell CIO Instituted BYOD Policy in 2012
Examples:
Innovation that matters, for our company and for the world.
Examples:
Examples:
Results first. Substance over flash.
Examples:
Elements
Business Culture Core Values
Brand Messaging Logo Design
Focus Groups A/B Tes2ng Data Analysis
Surveys
Emo2onal Response Brand Engagement
Loyal Clients
≠
Brand Identity
�
Mobile App Customer Service
Products Conferences
User Interface Crea2ve Director Project Manager UX Designer
Overseer
Market Research User Experience
User Interface • When you are talking to others who might be candidates to work at
your company, do you talk bad about the existing team or are you suggesting the team could use the talents and skills of a fresh mind?
• Is your mobile app interface simple or does it require instructions?
• Are products easy to purchase or is it a complicated process?
• Can customers quickly and easily engage with your Customer Service Department?
Elements
Business Culture Core Values
Brand Messaging Logo Design
Focus Groups A/B Tes2ng Data Analysis
Surveys
Emo2onal Response Brand Engagement
Loyal Clients
≠
Brand Identity
�
Mobile App Customer Service
Products Conferences
User Interface Crea2ve Director Project Manager UX Designer
Overseer
Market Research User Experience
Questions to Ask? Market research offers insight…
• How many times do clients engage with our brand before they buy? • Are users getting value from interacting with our brand? • Are feelings consistently positive when interacting with our brand? • Would they recommend our products/services to a friend? • Are our core values emitted at every level of our product’s design?
Examples of Metrics
We measure User Experience with market research tools: • Surveys • Focus Groups • A/B Testing • Heat Maps • Time Spent Engaged • Interviews
Elements
Business Culture Core Values
Brand Messaging Logo Design
Focus Groups A/B Tes2ng Data Analysis
Surveys
Emo2onal Response Brand Engagement
Loyal Clients
≠
Brand Identity
�
Mobile App Customer Service
Products Conferences
User Interface Crea2ve Director Project Manager UX Designer
Overseer
Market Research User Experience
Who is Best For the Job?
• Creative Directors • Project Managers • UX Designers
Generalists are excellent at overseeing UI/UX because they are great at understanding inter-relationships and continuity between all the moving parts. They are multi-solutions oriented because they are multi-specialists:
Generalists
Generalists can help manage the User Experience for a company at every level: • Hiring • Design • Development • Advertising • Marketing
Overview
With so many components, it is important to have a generalist on your team to help with flow. Source: Michael Cummings – uxdesign.com
Elements
Business Culture Core Values
Brand Messaging Logo Design
Focus Groups A/B Tes2ng Data Analysis
Surveys
Emo2onal Response Brand Engagement
Loyal Clients
≠
Brand Identity
�
Mobile App Customer Service
Products Conferences
User Interface Crea2ve Director Project Manager UX Designer
Overseer
Market Research User Experience
Questions? Christina Aldan @luckygirliegirl IAmAGoodMix.com #IAmAGoodMix 702.900.3419 LG@LGDesigns.co
Thank you!
top related