Transcript
IKEA Invades America
Presented by
Doris, Fis, & Sehrish
HISTORY REVIEW(15)
PROBLEMS & SOLUTIONS (20)
USA MARKET(20)
Agenda for Tonight’s Meeting
Mission: Expansion to 50 Stores in the USA
Timeline for history of IKEA
The first IKEA
Furniture catalogue is published
IKEA flagship store in
Stockholm is opened
What’s it like?
New Ideas!
When the U.S. gets flat-packed!
U.S. Furniture Market
Perceptual map of the industry High
Quality
Low Quality
Low Price
High Price
Needs of Consumer in USA
What’s the issue?
How did IKEA tackle it?
Hi,
‘Lamp’ by Spike Jonz
Slow Idea or fast?
What is IKEA experience
like?
What is the brand
association for IKEA?
What are the brand differen>ators for IKEA?
What would you add?
Attributes Timeless ?
& Timely ?
What is IKEA’s positioning?
IKEA NOW
• What brand attributes you think should be retained?
• What brand attributes you think should be changed?
Is it an efficient and effec>ve goal to have?
IKEA NOW
NOW on IKEA USA
NOW on IKEA USA
THANK YOU FOR YOUR VALUABLE
SUGGESTIONS!
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