IIT Karagpur Entrepreneurship Awareness Drive - By Shakir Ali Founder & CEO of e-Merchant Digital Hyderabad

Everyone in the world has at least one talent, one passion, one hobby that can become profitable if they used correctly.

Entrepreneur

An entrepreneur is an individual who organizes and operates a business or businesses, taking on financial risk to do so. Risk Taking Ability

Capacity to Develop, Organize and Manage Business with its Risks to Make Profit

Entrepreneur

Entrepreneur Qualities

Dreamer Inner Drive to Succeed Innovator Ability to Organize Passionate Risk Taker Decision Making Continuous Learner & Openness to

Change Negotiation Skills Strong Belief in Themselves

Traditional Start-Up Model

Post- StartPre-Start

Startup Lifecycle

GREATER SIGNIFICANCE AT GLOBALLEVEL UNDER CHANGING ECONOMIC SCENARIO.

BE A PRIME MOVER.

Challenges and Opportunities

Indian Specific EntrepreneurChallenges

• Family Challenge

• Social Challenges

• Technological Challenges

• Financial Challenges

• Policy Challenges

So what makes for a successful start-up?

What is a start up?

Startup = Experiment

Money is a renewable resource. Time is not !

Fresh Ideas

"Alone one cannot do much, but together we can bring big

change into this world"

“Bring Like Minded People on Board”

Add flavor to Fresh ideas with

...market research

&

Business Plan

Why would you still do it?

Become your own boss.

Be in-charge of your destiny.

Because you believe in yourself.

Because you believe in the idea.

Because you believe that you can change the world.

(People may think you are

crazy)

Barriers to Startups Financing Hurdles• Lack of seed funds /early stage

funds Lack Management Education Lack of skilled manpower Cultural factors• Lack of status• Lack of steady income• Peer Pressure• Relatives/ Parental pressure

Easy Life in Multinationals Lack of Awareness Regulatory Framework

Why do Entrepreneurs Fail ?

Wrong Motivation

Poor Management

No Mentorship and Lack of

Experience

Failure to Change with the Times

Inadequate Goal-Setting

Starting up has nothing to do with age. Internet and mobile allow young blood to take entrepreneurship

as these domains are less capital prone

The Indian startup space has gained momentum over the years and various factors like

•an opening up mindset•support structures coming up •and funds being poured in

have been helpful.

Entrepreneurship Statistics

30% of students enrolled in these top entrepreneurship programs have started a business.

23% of students who started are still in business.

“66% of job growth comes from small business.”

“90% of innovation comes from small business.”

General Advice

Be passionate!

Reject Negativity

Always Strive for Improvement

Challenge yourself.

Have a balance.

Is in your Hand

“The purpose of a good education isn’t actually what you’ve learned”.

BUT….

How & What you can CONTRIBUTE from your learning

On Indian Internet Opportunity

Internet penetration is only 10% in the country till now. When 800 million people start using internet that is the opportunity.

There is a good chance for startups in India. In fact, 40 per cent of the startups in Silicon Valley are (run by) Indian entrepreneurs.

Internet as One of Life's Fundamental Resources

AirWaterInternet

One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race

Internet

Digital Media helps you for new Business Startups

..the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.

Set your Website Goal

A website without a goal is like a ship without a rudder

Don’t try and appeal to everyone

You will only dilute you Impact

Increasingly, the mass marketing is turning into a mass of niches

How E-Merchant Digital Will Help SMEs and

Entrepreneurs ??

Increasingly, the mass marketing is turning into a mass of niches

The Business

There’s No Finish Line

Launching is not the end … it’s only the beginning. Now you have to build a business!

“If you leave and everything stops, you don’t have a business, you have a job.”

You need to be systematic in replacing yourself while still ensuring that everything keeps moving.

Stay Focused

Focus on your users Marketing to new users Improving the product for current users Providing great support for current users

Focus on revenue and numbers Accounting should be solid, watch out for cash flow! Make sure you have an instinctive feel for what actions Correlate with what numerical results

Continuously Improve

If you stand still, your competitors will pass you by

There is a never ending list of improvements and fixes and upgrades you can make. Be prepared for this

Improving isn’t always ‘adding’, sometimes it’s removing stuff or streamlining

Sometimes we still needJugaad Technology

Keep Things in your Control otherwise….

Getting $$$ is not easy

E-MERCHANT’S SERVICES FOCUS

Presented by:Shakir Ali

+91-9849256286 shakir@emerchantdigital.com

www.emerchantdigital.com

Questions?