If You Don’t Understand People, You Don’t Understand Design
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If You Don’t Understand People You Don’t Understand DesignCATERINA FALLENI, DESIGN GROUP ITALIA #MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO4TH OCTOBER, 2014
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
Developing Countries Market - Philanthropy Human Rights
Scalability & Diffusion
Social Business
Pilot ProjectBusiness IP
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
54% clay
15% water
12% insulating materials
7% plastic
6% colloidal silver
4% organic materials2% active carbon
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
I was to naive…
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
One of the most inspiring talk ever!
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
TRUST
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
DESIGN IS CREATING A TRUST RELATIONSHIP WITH PEOPLE
KEY LEARNING:
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
DESIGN IS CREATING A TRUST RELATIONSHIP WITH PEOPLE
DESIGN IS UNDERSTANDING CULTURES AND PEOPLE“when we are surrounded by a group of people with commune values and same beliefs, something remarkable happens: trust emerges” Simon Sinek
KEY LEARNING:
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
TRUST CHECKLIST
I treat every individual with respect
I avoid gossip and rumours
I’m honest and patient with friends
I’m reliable to my boyfriend
I assist with empathy everyone
I watch in the eye the people I’m talking with
TRUST IS
NOT
A CHECK
LIST
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
Welcome to the TRUST EXPERIENCE DESIGN
I truly believe that our very survival depends on TRUST!
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
WE HAVE TO TAKE CARE OF PEOPLE VALUES AND BELIEFS TO CREATE TRUST RELATIONSHIPS
MY KEY LEARNINGS TO DESIGN BETTER SOLUTIONS
WE HAVE TO DIO (no DIY) TO CO-CREATE SOLUTIONS
WE HAVE TO OPEN SOURCE OUR FAILURES AND SUCCES TO LEARN AND GROW
WE HAVE TO BE WISE AND HONEST DESIGNERS
#1
#2
#3
#4
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
Design is understanding cultures and people
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
Design is creating a trust relationship with people
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
People must be part of the design process
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
#MFR14 - MAKER FAIRE ROME 2014TEATRO STUDIO
4TH OCTOBER, 2014
THE COOL POT PROJECT is open
If You Don’t Understand People, You Don’t Understand Design! Caterina Falleni
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