IEEE < Section >… Membership Development Strategy & Plan

IEEE < Section >…

Membership Development Strategy & Plan

Masahiro TsunoyamaMembership Development ChairShin-etsu Section mtuno@iee.niit.ac.jpKiyoshi OhishiChair of Shin-etsu Section ohishi@vos.nagaokaut.ac.jp

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IEEE MD Strategy

Section Situation

Section MD Plan

Topics

IEEE MD Strategy

IEEE MD Support & Evolution

2005 2006 2007 2008 2009

365,500 members

BMS transition ‘Great Recession’

Optimizing the Campaigns >

renewal

recovery

recruitment

reinstatement

benefits promotion

382,400 members

(renewal alerts integrated into next-gen products)

367,400 members

Integrated multimedia

Putting a face onmembership promotion

Remaking the Collateral >

Integrated MD strategy &

plan

Integrated MD reporting

397,000 members

Synthesis & Engagement

First-year member experience

Message testing

MD webcasts

374,800 members

Building a Volunteer “Field Team” >

MD KitsMD portal

Membership presentation

MD Manual

MGM business cards

MD virtualcommunity

On-demandKit ordering

MD Strategy w/ Full Volunteer Integration

MD Volunteer “Platform”

Membership Situation

Shin-etsu Section

Shin-etsu Section Total Members Since Year 2000Formation Date: 26 June 2006

IEEE Shin-etsu Section Membership31 December 2011

SWOT – Section’s Member Growth Program

Strengths

•Every university in Shin-etsu Section has Doctor’s Programs.•IEEE has high name recognition in Shin-etsu Section.

Weaknesses •Low number of prospective members•Low number of Industry members•Low number of MD staffs

Opportunities

•IEICE Shin-etsu Section Conference•IEEJ Tokyo Section Niigata Chapter Technical Meeting

Threats

•High number of Competitive Societies•High Annual Fees for Regular members

Section MD Plan

Membership Year BeginsFull-year dues enactedRenewal opensKey month for launching new or

upgraded benefitsFrom Sep thru Dec, revenue

deferred to next year

Membership Mid-Year½-Year Dues-Cycle BeginsArrears-Recovery BeginsKey month for launching new or

upgraded benefitsMembership Year ConcludesMember retention rates determinedBusiness fiscal performance determined½-year dues cycle concludes

Calendar Year ConcludesYear-end membership statistics determined

Active-Status TerminatorPast-due members placed

into arrears

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

APRIL

MARCH

FEBRUARY

JANUARY

AUGUST

JULY

JUNE

MAY

Timing is Everything – Know the Membership Calendar

ConstituenciesTechnical

DevelopmentProfessional Development

Community Development

Cost Savings / Discounts

Existing Members

Prospective Members

Differentiate Audiences – Different Expectations

Technical meetings at conferences

Technical lectures at conferences

Offer IEEE outstanding paper awards to members

Financial support for present student members for IEEE conference

Technical meetings at conferences

Technical lectures at conferences

Offer candidate IEEE paper awards to prospective members

Financial support for present prospective student members for IEEE conference

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

<Section >

• Home Page• E-mail

• IEICE Shin-etsu Section Conference• IEEJ Tokyo Section Niigata Chapter Technical Meeting• Lecture Meetings at Universities in Shin-etsu Section

• Number of Participants• Number of Lecture Meetings•Retention Rate

• Event Participation• Volunteer Recruitment• Student Branch Vitality• Member Retention

Opportunities for Engaging Existing Members

IEEE Entity

Communications Events RecognitionEvaluation

Considerations

<Section >

• Home Page• Email• Posters

• IEICE Shin-etsu Section Conference• IEEJ Tokyo Section Niigata Chapter Technical Meeting

• Number of candidate paper awards• Number of interested individuals followed-up•Number of Student Branch Meetings

• Diversity and frequency of opportunities for member recruitment• Follow-up with interested individuals• First-year member engagement

Opportunities for Engaging Prospective Members

Membership Development Plan

Engagement Venues & Frequency

1Q(Jan – Mar)

2Q(Apr – Jun)

3Q(Jul – Sep)

4Q(Oct – Dec)

Communications

Tactic A Update Home PageUpdate Home Page

Update Home PageUpdate Home Page

Tactic BSend E-mail for Call for Papers

Tactic CSend E-mail for

retention

Events

Tactic A IEICE Conference

Tactic BIEEJ Technical

Meeting

Tactic C Lecture Meetings Lecture Meetings

Recognition

Tactic ANumber of candidate

paper awards

Number of candidate paper

awards

Tactic BNumber of financially supported students

Tactic CNumber of renewed

members

Status Update

Engagement Venues & Frequency

Goals & Progress

Communications

Tactic A Update Home Page, Four times a year

Tactic B E-mail for call for papers, Two times for each conference

Tactic C E-mail for retention, Once a year

Events

Tactic A IEICE conference, Once a year

Tactic B IEEJ technical meeting, Once a year

Tactic C Lecture Meeting, Four times a year

Recognition

Tactic A Number of candidate paper awards, Once for every conference

Tactic B Number of financially supported students, Once a year

Tactic C Number of renewed members , Once a year

Section’s Membership Situation– Total Members 342– Academia 71.1%– Industry 28.9%– Retention Higher Grade 96.8%

Student 76.2%

Section MD Plan– Offer awards to student members.– Encourage members to apply higher membership status.– Plan to establish a new chapter such as IES, and a student branch in

Shin-etsu Section.– Recruit new members in college and institutes in Shin-etsu Section.– Target member growth rate is 5% a year.

In Summary…