IDS Facebook Page - Digital Communication Awards 2014

An international developing community

Who are we?• Institute of Development Studies• Around 250 staff• Charity with funding from the UK

Government, large philanthropic organisations, NGOs, European Union, UN agencies and more

• Offer PhD and 7 postgraduate courses• Around 150 students a year

IDS history and reputation

• Two knights of old• Chocolate and

bananas?!• Youngest cabinet

minister

Online Community Vision & Goals• Be a global knowledge hub for the

development community • Grow our social media audience

internationally with focus on developing countries

• Promote our research, courses and opinion• Increase membership by 5% each month• Increase traffic to IDS website

What we share & promote

• Inspiring those who can make a difference in the world

• Number of IDS fans start to surge

One Billion Rising

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IDS Facebook Fans

“Beautiful day here at IDS”

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IDS Facebook Fans

High comments

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Future campaigners

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Results

January2013

August2014

Fans 6032 102,093Growth per month 5% 10%Fan location in developing countries(vs. developed countries) 38.2% 58.9%PTAT by number of countries 35 135PTAT fans’ location – number of developing countries represented 20 93Facebook as a source of website visits 1.51% 5.95%

Let’s compare sizes!

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UNICEF (U

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(IDS)

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Facebook Fans as at September 2014

Future leaders

• An international community of passionate people who want to make a difference in the world

• Developing campaigners, activists, teachers and government leaders for the future

Thanks for listening

Robin ColemanDigital Communications Officer

Institute of Development Studieswww.ids.ac.uk

r.coleman@ids.ac.uk