ICE Portal - Deliver Visual from Travel Suppliers to Travelers

ICE Portal Manages & Distributes visuals from travel suppliers to over 11 million

unique visitors a month on 1,000s of websites the globe in nine languages.

What Counts!?

83% of online travel shoppers consult videos, 360s virtual tours or pictures before booking. 81%

- EyeForTravel : “Soon video travel will become prerequisite to sell online”

75% 75% of consumers who booked direct visited an OTA and 83% performed a web search prior to booking.

- Search, OTAs, and Online Booking: An Expanded Analysis of the Billboard Effect, Cornell Hospitality , April 2011

13% Supplier’s look-to-book conversions increase up to 13% when videos and 360s are present.

- ICE Portal and Ocean Properties Case Study of 27 properties, March 2009

Focus: Content Marketing

“Creating and distributing relevant and

valuable content to attract, acquire, and

engage a clearly defined and understood

target audience - with the objective of

driving profitable customer action”

Visual Strategy

Local Search & Social Networks

OTAs | Wholesalers | Intermediaries

GDSs and Pegasus

Distribute relevant visuals that attract and

engage your target audience with the goal

of increasing direct bookings & profitability!

photos + rich media

What is your Visual Content Strategy?

2014*PrecICE - Targeting

• Family

• Romance

• Business

• Seniors

• Etc…

Curating Visuals into Relevant Groups to Deliver the Right Experience

to the Right Person at the Right Time and on the Right Device!

We’re SoLoMo

Mobile

Social

Local

We’re Actionable

Clicking text overlay on top of video will go directly to specified webpage

Notable Partners

Differentials online

ICE PORTAL/ FULL SCREEN

Competitor

Social Sites

• Self contained app

showcasing the property’s

media gallery

• Can include booking engine

• Easy integration into

Facebook fan pages to

increase engagement and

bookings

Average ICE ROI: 538 to 1

Increased Lead Value 10%24%

Increased Visitor Value 5cents 30c

Increase in Conversion value 50cents 90c

External Distribution causes increase in #attribution of:

Before RM After RM Change

Unique Visitors 400,680 452,768 +13%

Bookings 19,200 24,585 +28%

Conversion 4.79% 5.43% +13%

Total Sales $8,640,000 $11,063,396 $2,423,396

Taken from ICE Case Study with Ocean Properties

Taken from ICE Case Study Hotels combined Affiliate

What Does ICE Do ?

Produce

Host

Deliver Visuals from Travel Suppliers to Travelers

Increase Your Traffic

• Greater website traffic & higher conversion

We’re Here for You

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