Transcript
© 2016 IBM Corporation
Michael BeattyCloud Services Leader
IBM Cloud Object StorageFlexible storage for your evolving needs
2Page© 2016 IBM Corporation
IBM Cloud Point of View
The Data Storage Opportunity & Challenge
IBM Cloud Object Storage (COS) Offerings
Cleversafe Technology Behind IBM COS
IBM COS Client References & Use Cases
Summary
Appendix– IBM COS v. Amazon Performance– More on IBM COS Services
Contents
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A compellingcustomer experience
In today’s competitive environment, leaders are differentiated by how they leverage data
Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
New innovativebusiness models
Fast and flexibleoperational processes
80% of CxOs are experimenting with different business models or thinking of doing so2
100+ corporate accelerators have launched globally in the last 3 years, including Airbus, Barclays, Telstra and Target3
81% of companies place the personalized customer experience in their top three priorities, with 39 percent reporting it as their top priority1
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Cloud is maturing into an environmentfor innovation and business value
Cost Efficiency
Value
Essential Integration
High value solutions
Cognitive apps
Advanced analytics
Internet of Things
PaaS-centric
DevOps tooling
Web & Mobile apps
Basic analytics
Hybrid integration
IaaS-centric
Virtual compute
Low cost storage
Traditional app hosting
Cost
Innovation
Business Value1
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Every business is becoming an ecosystem
Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016
+Getting new value fromthird parties
Extracting value fromyour entire business
New data sources(IoT, industry, social, weather)
New apps and services(cloud and cognitive)
Innovation communities(open, developer, industry, cognitive, etc.)
Data(customer, transactional, etc.)
Applications(ERP, CRM, etc.)
Expertise(industry, domain, customer)
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Choice of Infrastructure
DevOpsTooling
Integration and API Management
Web Data Mobile AnalyticsCognitive IoT Security
IBM Cloud Platform
Client Data Center
+
Choice of Run-Time Environments
Your Own Hosted Apps / Services
Rich Catalog of Application & Data Services
+ + +
+
Instant Runtimes Containers Virtual Machines
Blue boxSoftLayer Data Infrastructure & Data Centers
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IBM Cloud Object Storage
The Guiding Principles that Define the IBM Cloud
DevOps Productivity
Hybrid Integration
Powerful, Accessible Data and Analytics
Cognitive Solutions
Choice with Consistency
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Hybrid cloud is the fastest path to the business outcomes you want
Speed
Innovation Insight
Flexibilitychange only what you need to change to get value faster
lntegrate cloud services, open communities and emerging technologies (cognitive, blockchain, IoT, etc.) to maximize opportunity
combine your data and processes with new sources of information to get to the best outcomes
positioning workloads to best deliver on business objectives
of hybrid leaders report that hybrid cloud is accelerating digital transformation in their organization.*
85%
*Source: Growing up hybrid - Coming of age in the era of digital business, IBM Center for Applied Insights, 2015
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Data is the opportunity. And the challenge.
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2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
With the rise of cloud, mobility, IoT, social and analytics, the data explosion is accelerating.This confluence of technologies has amplified the data explosion, creating incredible growth-on-growth for unstructured data. New data sources are added daily, resulting in a valuable data ecosystem for every business.
500
375
250
125
Projected Exabytes
75 billion Internet-connected devices by 20202
90%of all data was created in the last 2 years1
3
Sources:1. Science Daily, Big Data, for better or worse: 90% of world’s data generated over last two year, 20132. Business Insider, Morgan Stanley: 75 Billion Devices Will Be Connected to The Internet of Things By 2020, 20133. Digital Universe of Opportunities: Rich Data & The Increasing Value of the Internet of Things,
EMC Digital Universe with Research & Analysis by IDC, April 2014
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Businesses need a new storage architecture— one that is designed to cope with rampant data growth and the unpredictability of business and evolving workloads.
– Storage for any app, any scale, any cloud, any business
– Storage that manages data to your advantage and unlocks possibilities
But traditional approaches don’t measure up.
Today, data is your businessHow you manage and store it is critical
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Legacy On-Premise
– Not designed or optimized for unstructured content
– Not designed to scale or to support always-on operations
– Expensive, proprietary
– Not transparent
– Inflexible; no choice for dedicated or hybrid cloud.
– Lock-in risk.
Traditional Cloud
A new storage architecture is needed.
Legacy on-premise and traditional cloud storage
were not designed for the needs of today’s business
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Today’s exponential data growth requires a new kind of storage approach - one that delivers choice and consistency, with:
New needs demand a new storage architecture
– Flexibility to meet your enterprise’s rapidly changing needs
– Scale for any storage demand large or small across the IBM network
– Simplicity in management and cost
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Hybrid
Flexible. Scalable. Simple.
On-Premise Off-Premise
Welcome to IBM Cloud Object StorageHybrid cloud storage that delivers flexibility, scalability and simplicity
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A closer look at our object storage services
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IBM Cloud Object Storage delivers industry leading flexibility, scalability and simplicity
On-Premise• Single tenant • Design specific to needs• Total control of system• Local to on-premise compute
Dedicated• No datacenter space required• Single tenant • Flexible configuration options• OPEX vs CAPEX
Hybrid
Same as on-premise plus the following:• Economic benefits of more dispersed sites (i.e., 3 rather than 2)• On-premise storage replicated to the cloud• Ability to add capacity to an on-premise deployment when there is no more data center
space available
Public
IBM managed options provide full management, monthly billing
Regional Cross Regional
• Usage-based pricing• Elastic capacity• No datacenter space
required• Fully managed
• Data local to in-cloud
compute• Immediate worldwide
footprint• OPEX vs CAPEX
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IBM Cloud Object Storage
Use Cases Active Data: Cognitive, Analytics, Mobile Data Store, Web App Content, Enterprise Collaboration and DevOps.
Cold Data: Archive, Back Up, Data Retention, Business Continuity
Public Cloud Storage (multi-tenant)Standard: Public cloud service for active workloads• Ideal for social, mobile, collaboration and analytic use cases• Includes Regional and Cross Region resiliency options
Vault: Public cloud service for less active workloads at lower cost • Ideal for archive, back-up, data retention and colder data workloads• Includes Regional and Cross Region resiliency options
Private Cloud Storage (dedicated, single-tenant)Self Managed: Client managed object storage system on IBM Cloud• Infrastructure for workloads that need dedicated performance and/or compliance• Isolation provides additional security in a cloud based deployment
Managed: IBM managed private object storage service on IBM Cloud• Fully managed services for dedicated performance and/or compliance • Isolation provides additional security in a cloud based deployment
Hybrid Cloud Storage (single-tenant)Self Managed: Client managed object storage system on infrastructure running both on-prem and in IBM CloudManaged: IBM managed object storage service in customers data center and on IBM Cloud
the widest range of options in the market
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Unmatched Flexibility
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Protect your investment with the flexibility to move data between the enterprise and the cloud as your needs change. IBM Cloud Object Storage is available in several licensing models, including perpetual, subscription, or consumption.
- as a system: on-premise, dedicated cloud, or hybrid
- as a service: dedicated or public cloud - deploy to both traditional and born-on-web applications- read/write data with object interface, Swift or Amazon
S3—even NFS and SMB
Flexible to buy and deploy And flexible enough for any app
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Massive Scalability
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Scale locally or globally across IBM’s expansive network• Over 48 global cloud centers,
delivering data where you need it• Open, secure, and scalable• Secure, high-speed network• Expert services and tools• Secure integration to on-premise
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Expressly designed for cloud-scale data and beyond– Shared nothing architecture, with strong
consistency
– Scalable namespace mapping with no centralized metadata
– Highly reliable and available without replication
– Distributed Rebuilder
– Distributed collection and storage of statistics needed for Management
– APIs for integration with external management applications
– Support “lazy” handling of disk failures
– Automated network installation
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Powerful Simplicity
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IBM Cloud Object Storage delivers unified management that is much more efficient than traditional storage.
– Manages all storage from a single pane of glass with zero down time – on-premise, in cloud, or both.
– Uses fewer administrative resources than traditional storage.
Simplicity delivers big advantages
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Simple to leverage for building and deploying cloud-based applicationsObject storage services in IBM BluemixTM
– Leverage Bluemix development services with unstructured data
– Compose and connect object storage to apps and services
– Flexible, open, and secure
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The innovations that make it possible
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Built on disruptive innovation pioneered by CleversafeFounded in 2004. Acquired by IBM in 2015.
– Innovation Leader. Software-defined. 400+ patents.
– Market Leader. IDC 2014-present1
Gartner 20162
– Scale Leader. Only vendor with multiple 100-petabyte customers deployed.
Sources:1. IDC Object Storage Marketscape, 20142. Gartner Critical Capabilities for Object Storage Report, 2016
27Page© 2016 IBM Corporation Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.
0.56 TBD.C.
0.56 TBDallas
0.56 TBSan Jose
1.7 TB of raw storage
Three complete copies of the object—plus overhead—are distributed and maintained in separate locations in case of failure or disaster. Resulting in 3.6 TB of total storage consumed.
With traditional storage, a single 1 TB object will be replicated three times.
Traditional Storage
1 TB of usable data
IBM Cloud Object Storage
1 TB of usable data
Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.
With IBM Cloud Object storage there’s no need to store replicated data in different systems.
A single TB of object storage is encrypted and sliced but never replicated.
Slices are distributed geographically for durability and availability.
You can lose some number of slices due to failure or disaster, and still quickly recover 100% of your data.
IBM Cloud Object Storage requires less than half the storage and 70% lower TCO.
Traditional Storage makes Big Data even biggerMultiple copies, more storage, more overhead
1.2 TBD.C.
1.2 TBDallas
1.2 TBSan Jose
3.6 TB of raw storage
IBM Cloud Object Storage is built for cloud-scale dataJust as reliable, less complex, more cost-efficient than traditional storage
What does that mean to IT?
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IBM Cloud Object Storage is built for cloud-scale dataJust as reliable, less complex, more cost-efficient than traditional storage
Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.
0.56 TBWash. D.C.
0.56 TBDallas
0.56 TBSan Jose
1.7 TB of raw storage
Traditional Storage IBM Cloud Object Storage
Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.
1.2 TBWash. D.C.
1.2 TBDallas
1.2 TBSan Jose
3.6 TB of raw storage
– More storage – More power – More floor space– More software – More personnel
–Less storage–Less power–Less floor space–Less software–No downtime–Less personnel–Less costly—up to 70% lower TCO
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Relied on by leadersacross industries
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IBM Object Storageclients and use cases, across multiple industries
Secure customer trust and business compliance.
Consistently create engaging experiences.
Manage the data essential to serving the good of the public.
Scale your market offering without worry.
Reliable storage for your on demand content.
Active Archive
Content Repository STaaS
Genomics Collaboration
Enterprise STaaS
Backup
Financial Services & Insurance
Media & EntertainmentProduction
GovernmentService Providers
Media & EntertainmentDistribution
Put medical progress before everything else.
Content Collaboration
Enterprise Collaboration
Health Care & Life Sciences
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A closer look: Genomics Commons
National Genomics Commons
Archive and Analyze Genomics Data
A key step towards algorithm-assisted personalized medicine is building Data Commons and Cloud Analytics
• 1.7 million cancer cases diagnosed in America each year• A single RNA-seq file is 10-20 GB, Whole genome raw data files are > 100 GB• 2,000,000 genomes ≈ 1 Exabyte (1,000,000,000,000 MB)• Cost to sequence 1 genome $1,000 and falling.• Cost to analyze 1 genome is approx. $100,000 and rising
Hospitals, Doctors
Hospitals, Doctors
Hospitals, Doctors
IBM Cloud Object Storage
32Page© 2016 IBM Corporation
A closer look: Enterprise Backup and ArchiveIBM Cloud Object Storage serves as a storage foundation for many uses
Programmatic Provisioning
Multi Tenant Capabilities
S3 and Openstack Swift compatible containers
IBM Spectrum ProtectEnterprise Backup
Database Protection
Thin Provisioning
Storage Quotas
Usage Reporting Per Tenant
IBM Cloud Object Storage
Content Management
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A closer look: Cloud DVRIBM Cloud Object Storage for individual customer recordings
IBM Cloud Object Storage
Customer copy playback
SubscribersCustomer scheduled recording nDVR/cDVR
Recorder
Multiple recordings with single S3 command
Support for Cisco, Arris, RIO and Imagine Communications
350 petabytes deployed
IBM COS Fanout feature creates individual copies on disk without consuming network bandwidth
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The future of storage starts here
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We offer flexibility, scalability and simplicity you won’t find anywhere else.
Only IBM delivers a unified platform for cloud object storage wherever you need it
970% 100%
Nines reliability
Lower TCO* Uptime
IBM is the only storage provider that shares the same DNA across your platforms
*IBM COS delivers >70% lower TCO than traditional on-premise storage. Source: Forrester Total Economic Impact Study, 2015.
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Only IBM Cloud Object Storage delivers flexible storage designed for today’s data-driven businessFlexible
Hybrid cloud storage that’s flexible, scalable, and simple to help you extract maximum value from your data.
Proven
Proven in market, at scale, and ready to go.
Powerful
Supported by IBM’s powerful portfolio, services and eco-system.
© 2016 IBM Corporation
Thank you
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Appendix
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Performance benchmarks speak louder than words
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IBM Cloud Object Storage – competitive performance benchmarking
A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). Tests compared the maximum Operations per Second (OPS) and Throughput for a variety of file sizes ranging from 10KB to 100MB in a 100% write and 100% read workload. The results for these tests are on this slide and the next1.
10KB
100KB
900KB
1.25MB
3.5MB
5.0MB
10.0MB
20.0MB
100.0MB
0
1000
2000
3000
4000
5000Max Write OPS
AWS Write OPS IBM Write OPS
10KB 100KB
900KB
1.25MB
3.5MB
5.0MB
10.0MB
20.0MB
100.0MB
0
2250
4500
6750
9000
11250Max Write Throughput
AWS Write Throughput IBM Write Throughput
1 – Reference detailed data available upon request
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IBM Cloud Object Storage – competitive performance benchmarking (continued)
A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). Tests compared the maximum Operations per Second (OPS) and Throughput for a variety of file sizes ranging from 10KB to 100MB in a 100% write and 100% read workload. The results for these tests are here1.
10KB 100KB
900KB
1.25MB
3.5MB
5.0MB
10.0MB
20.0MB
100.0MB
0
2000
4000
6000
8000
10000Max Read OPS
AWS Read OPS IBM Read OPS
10KB 100KB
900KB
1.25MB
3.5MB 5.0MB 10.0MB
20.0MB
100.0MB
0
3000
6000
9000
12000Max Read Throughput
AWS Read Throughput IBM Read Throughput
1 – Reference detailed data available upon request
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IBM Cloud Object Storage – competitive performance benchmarking (continued)
A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). These tests measure latency at the mean and the 99th percentile for both PUT and GET operations with a constant Request per Second (420 RPS) rate. The results for these tests are here1.
10KB 100KB
900KB
1.25MB
3.5MB
5.0MB
10.0MB
20.0MB
100.0MB
0
1500
3000
4500
6000PUT Latency Mean
IBM PUT Latency Mean AWS PUT Latency Mean
10KB 100KB
900KB
1.25MB
3.5MB 5.0MB 10.0MB
20.0MB
100.0MB
0
4000
8000
12000
16000PUT Latency 99th Percentile
IBM PUT Latency 99th AWS PUT Latency 99th
1 – Reference detailed data available upon request
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IBM Cloud Object Storage – competitive performance benchmarking (continued)
A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). These tests measure latency at the mean and the 99th percentile for both PUT and GET operations with a constant Request per Second (420 RPS) rate. The results for these tests are here1.
10KB 100KB
900KB
1.25MB
3.5MB 5.0MB 10.0MB
20.0MB
100.0MB
0
750
1500
2250
3000GET Latency Mean
IBM GET Latency Mean AWS GET Latency Mean
10KB 100KB 900KB 1.25MB
3.5MB 5.0MB 10.0MB
20.0MB
100.0MB
0
2500
5000
7500
10000GET Latency 99th Percentile
IBM GET Latency 99th AWS GET Latency 99th
1 – Reference detailed data available upon request
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Plan your route with IBM Cloud Professional Services
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IBM offers an extensive set of professional cloud services to start your journey
2 Evaluate 3 Outline 4 Design1 Envision
Identified cloud opportunities
Gap analysis
Cloud service delivery strategy
Business case
Cloud design
Cloud direction and scope
Prioritized workloads
Architectural decisions
Governance and organizational
impact
Management framework
Page© 2016 IBM Corporation
The journey begins with a phone callExplore how IBM can help you manage the challenges of massive data growth with market-leading, cloud object storage solutions and expertise.
Call us at 1-312-423-6640
Page© 2016 IBM Corporation 47
Gartner Ranks Cleversafe #1Gartner: Critical Capabilities for Object StoragePublished March 31, 2016
• Cleversafe (IBM Cloud Object Storage) fared very well, coming in 1st in three out of five use cases (Archiving, Cloud Storage, and Analytics) and 1st in the Overall use case!
• Garnered more 1st position spots than any other vendor (Hitachi was 1st for Backup and Scality was 1st for Content Distribution with us second in both!)
• EMC came in a disappointing 3rd overall and placed 3rd in four categories and 5th in Backup (an essential use case)!
Note: Cleversafe has limited licensing rights to this report. Any public or external use/distribution or announcements around this report, including mentions in social media, press releases, website postings, print, etc., falls under Gartner’s corporate copyright and license policy, and will need to be approved by Gartner.
Please contact Kim LaFleur (klafleur@us.ibm.com) if you have any questions or need external use approvals.
48Page© 2016 IBM Corporation
Public Cloud Storage OptionsFlexible options to meet your organization’s unique needs.
IBM Unique ValueMarket Competitive Offering
Regional Cross-Regional
Sta
ndar
d
Access Time 10’s of ms 100’s of ms
Disaster Recovery In-Region Only In/Out of Region
• Active Workloads, Cloud Applications• More frequent reads• No read Charges
Vaul
tAccess Time 10-100’s of ms 100’s of ms
Disaster Recovery In-Region Only In/Out of Region
• Backup/Archive workloads• Infrequent access / reads• Read Charges
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IBM Cloud Object StorageThe most choice in object storage solutions in the market
Key Advantages - IBM Cloud Object Storage– Choice of Standard or Vault with Regional or Cross
Region resiliency
– Multiple API support – Swift, AWS S3, CIFS/NFS (via qualified 3rd party gateways)
– Dedicated, single-tenant deployment, fully segregated from public infrastructure with higher performance, for clients with rigid compliance requirements
– Flexible deployment model with on/off premise or a hybrid combination
– On-premise plus Cloud delivers a truly Hybrid model for seamless client transition
– Competitive pricing on all options with no additional cost for security
Multi-Tenant
Reg
iona
l
COST$$$
RES
ILIE
NC
E
Cro
ss R
egio
n
Single-Tenant
Vault HybridStandard Dedicated
Vault HybridStandard Dedicated
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Traditional RAID Storage makes Big Data even bigger.Multiple copies, more storage, more overhead.
IBM Cloud Object Storage: Ideal for cloud workloads with unstructured data IBM Cloud Object Storage: a massively scalable, simple to manage storage technology that uses logical constructs to store data as discrete objects in a flat address space instead of the hierarchical, directory‐based file systems that traditional SAN and NAS systems use.
- Designed for unstructured data - Massively scalable, using a flat address space - A virtual pool of storage with distributed access - Provides very high data durability, integrity
and availability
Common Uses: archive, back-up, large content repository for video/images, born-on-cloud social and mobile workloads, advanced analytics, IoT and cognitive app workloads.
FILE STORAGE OBJECT STORAGE
•Stores millions of files•File system hierarchy•Complex to scale •TCO increases exponentially
•Stores hundreds of billions of objects
•One storage pool, Object IDs
•Scales uniformly •Lowest TCO
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