Persuasion and Attitude
Change
Making own IAT
Psychology 20092103Kwon So-yeong
IAT: Implicit Associa-tion Test
My own IAT: Domestic products vs. Foreign-made arti-
cles
Good: romance, precious, fantasy, happy, loveBad: tragedy, boring, stupid, awful, brutal
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic products
Foreign-made arti-
cles
Domes-tic productsGood
Foreign-made arti-
clesBad
romance, precious, fantasy, happy, lovetragedy, boring, stupid, awful, brutal
Foreign-made ar-ticles
Domestic products
Foreign-made ar-ticles
Domestic products
Good Bad
romance, precious, fantasy, happy, lovetragedy, boring, stupid, awful, brutal
This IAT designed for inquire, Say you love the seemingly Domestic products,
but unconsciously tend to automatically pre-fer Foreign-made article.
My design is over, Thank you
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