I Saw The Light

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

I Saw The Light (Sony Pictures Classics)

Online Marketing/Mobile/Social Media/Retail DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for I SAW THE LIGHT. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and nationally. 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Ad in the digital edition of Campus Circle 6.  Retail Partnership with Amoeba Music 7.  Street Marketing – In L.A., NYC and Nashville

The campaign has 8,700 page views to date with 4,158 clicks (2,766 are bitly related clicks). Total facebook reach – 4,609. Total SM interactions – 231.

Ad – I Saw The Light

Ad – Amoeba Music

Amoeba In-store Displays

Amoeba Email Newsletter Reaches 180,000+ Members

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,746 Clicks – 65

Downloads - 125

Amoeba Digital Special Offer

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. 618K impressions, 1,104 clicks.

Mobile Banners

Social Media #1

Social Media #2

Social Media #3

Social Media #4

Social Media #5

Dedicated Email #2

Delivered (LA) – 20K+ Opened – 1,707

Clicks – 223 Delivered (Nationally) – 88K

Sweepstakes National

Page Views– 3,101 Entries – 1,225

SM Interactions - 78

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Sweepstakes Los Angeles

Page Views– 2,146 Entries – 612

SM Interactions - 26

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Street – Nashville #1

Street – Nashville #2

Street – Los Angeles 1

Street – Los Angeles 2

Street – Los Angeles 3

Street – Los Angeles 4

Street – Los Angeles 5

Street – Los Angeles 6

Street – New York 1

Street – New York 2

Street – New York 3

Street – New York 4

Street – New York 5

Street – New York 6