Transcript
ALABAMA
The Workforce: Kimberly Bak, Robin Bahn, and James
Bahbah
The Sociables: Rudy Ayon, Brittany Arvayo and Mariana Arreola
The Gamers: Flavio Arellano and Jennifer Allen
The Scholars: Jamie Aparicio and Ravi Ahir
THE WORKFORCE
THE WORKFORCE USERSBenefits:
• Efficiency and convenience
• Increase productivity by better monitoring inventory
• Check emails
• Take orders from restaurants
• Present and develop company presentations
Features:
• Internet access
• Lightweight (most weigh less than 2 pounds)
• Digital pen for notes
• GPS navigation/Maps
• Applications (flight tracker, calculator, travel organizer)
THESOCIABL
ES
THE SOCIABLESBenefits:
• Watch movies
• Read e-books
• Social networking
• Online shopping
• Browse the internet
• Listen to music
Features:
• Wi-Fi / Bluetooth
• Camera (Take picture and make videos)
• E-reader books
• Social Networking Applications (Ex. Facebook, Instagram & YouTube)
• Music Library
The Gamers
THE GAMERSBenefits:
• Play video games
• Play educational games
• Watch tv shows/movies
• Listen to music
• Draw picturesFeatures:
• Lightweight
• Digital pen for drawing pictures
• Easy interface
• Gaming Applications (Ex. Angry Birds & Draw Something)
THE SCHOLARS
THE SCHOLARS Benefits:
• Taking notes in class
• Check emails
• Access Blackboard
• Portability
• Develop group presentations
• School tasks
Features:
• Applications (ex: calculator, organizer, spreadsheets)
• Internet access
• Wi-Fi capability
• Digital pen (Make notes)
CHART OF THE FOUR SEGMENTS
The Workforce The Sociables The Gamers The Scholars
Principal Benefit Sought
Make operations more efficient and increase productivity
Sophisticated entertainment, social networking, keeping up with technology
Entertainment Perform various school tasks on the go
Demographic Correlate
Business owners and employees
Youth, Teenager and Adults
Youth, Teenagers and Adults
High school and college students
Psychographics Entrepreneurs High sociability Tech Savvy Studious
Behavioral Correlate
Goal setters, Professional and adapters
Networkers Heavy uses of video games
On the go students
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