I Like Shiny Things

Plenary Session

Strategic Considerationsand Best Practices

I LIKE SHINY THINGS

Dino V. BaskovicLawrence Technological University / Vincena

The year was 1990…

You couldn’t touch MC Hammer

The web was born

You adopted, advocated, advanced

A “new” web to learn?

So many new tools, so little time

Budgets only go so far

Stakeholders are increasingly fickle

New tools, same rules

Don’t rush to replace

See what works & message accordingly

Augment & measure

It’s the usability, stupid

Widgets can be clunky

Blogs, feeds get unwieldy

Basic UI and design breaks

“Miranda 2.0”

Your web history goes Wayback

Mobile comms make us abbr

Facebook friends can be your enemy

You must always be on-duty

Show off the shiny

Explore the new tools of the trade

Find the right strategic balance

You won’t crash the web, I promise

© 2008