HR Storytelling

Storytelling in HR

» Rooven Pakkiri» Head of Social KM » rpakkiri@intec.co.uk» Twitter: @roovenp

When we were growing up …We would have laughed out loud at anyone who said we would pay for this..

Now there are people in China paying for this…

Businesses built with:No assets

No marketing No salesforce

NB: You can also argue that the traditional notions of customer are being replaced by a new form of

partnership

The Sharing Economy and its new stars

The Future

Is Now

Bring your own App“1. Work is in Office (outlook,

powerpoint, slideshare, salesforce ) =182. Hybrid is in Study (flipboard, pocket,

ted talks, podcasts) = 15 and Travel (Tube, Trains, TripIt)  = 21 so total of 36

3. Non-Work (non work stuff such as  iTunes and games)  = 9 

I have 12 social apps too (WhatsApp, Twitter etc) which I would put in hybrid but feel free to categorise them as non-

work”

“I have 75 apps on my iPhone. Non - work = 15

Work = 30 Hybrid = 30”

Human Capital - the last differentiator

So HR must step up and deliver Business value

IFPeople are the most valuable asset of any

organisation

THEN

Why isn’t HR the most important function / department in the

company

The Paradox

PART 1

» What is Storytelling? Putting the Science of Storytelling into practise. Its importance and usefulness to HR - David Mason

STORYTELLING IN HR

» David Mason» Non-executive director

Putting the Science into Practice

Ipswich v. Preston

V

A Surprise Ending

HR at a Crossroads

Where Can All This Lead (for now)

The Opportunity for HR

Become a Genuine Business Partner

Reduce Administration

Become a Profit Centre

Part 2

» Storytelling in action - Art of the possible demo – Alex Gibson and Rooven Pakkiri

People are the most valuable asset of any

organisation

BUT

80% of a company's knowledge is in the

heads of its employees

The Challenge

Storytelling in HR

Delivering Collaborative Decision Making

Using evidence based data

Storytelling in HR

Keeping the on-going company story alive

Using evidence based data

Part 3

» How do I get started? Deconstructing Storytelling. Key ingredients and expert tips - Charlotte Harris, David Green and David Mason.