Transcript
VSBY
Shayan wazirJalal ud din akbar
Soaib khanAzhar
Zahid ALIUsman Zafar
HISTORY OF • Founded in 1984 by Michael Dell.• While he was student at
the University of Texas at Austin.• Operating from Michael Dell's off-
campus dormitory room at Dobie Centre aimed to sell IBM PC-compatible computers built from stock components Michael Dell
Michael Dell dropped out of school in order to focus full-time on his fledgling business.
• In 1985, the company produced the first computer "Turbo PC".• Changed its name to ‘Dell Computer Corporation’ in
1988 and began expanding globally first in Ireland.• In 1992 fortune Magazine included DCO in its list of
world’s 500 largest companies.• In 1996, Dell began selling via its web sites and in
2002, Dell expanded its product line to include televisions, handhelds, digital audio players and printers.
• In 2007 Dell opens manufacturing facility in India.
• In 2010 Dell is ranked the no 1in healthcare information technology service provider in the world according to Gartner Inc.
• In 2013 Michael Dell and private equity firm Silver Lake Partners buy back Dell from public shareholders to accelerate our solutions strategy and to focus on the innovations and long-term investments with the most customer value.
• On July 18, 2014, Dell announced that customers would be able to make purchases on its website using Bitcoin, claiming to become the biggest retailer yet to accept the virtual currency.
Evolution Of.
:
.
First computer in 1984
Modern days computers
Future dell computers:They are called quantum models
COMPANY DESCRIPTION
As a top company in the Computers, Technology and Office Equipment industry Dell specialize in designing, manufacturing and marketing innovative products, services and technologies including Desktops, Servers, Notebooks and Printers.• Dell Slogan:
"The Power To Do More."
MISSION AND VISION
"With the power of Dells team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use".
HISTORY OF
• Hewlett Packard was started in a one-car garage in 1983.
• Develops its first computer (the HP 2116A) in 1966.
By two Stanford University classmates. Bill Hewlett and Dave Packard tried their hand at making and marketing an audio oscillator
• In 2002, merged with Compaq, becoming the global leader in computer products and technology.
• 9th in Fortune 500 ranking in 2009• In 2013 it was the world's second-largest PC
vendor by unit sales.• On October 6, 2014, Hewlett-Packard announced
plans to split the PC and printers business from its enterprise products and services business
Evolution Of
Modern laptops of HP
First HP Computer
COMPANY DESCRIPTION
As a top company in the Computers, Office Equipment industries Hewlett-Packard specialize in computers, computer systems and software.
• Hewlett-Packard Slogan:"HP. Make It Matter.”
CORPORATE OBJECTIVES
• Customer loyalty. We earn customer respect and loyalty by consistently providing the highest quality and value.
• Profit. We achieve sufficient profit to finance growth, create value for our shareholders and achieve our corporate objectives.
• Growth. We recognize and seize opportunities for growth that builds upon our strengths and competencies.
• Market leadership. We lead in the marketplace by developing and delivering useful and innovative products, services and solutions.
• Commitment to employees. We demonstrate our commitment to employees by promoting and rewarding based on performance and by creating a work environment that reflects our values.• Leadership capability.We develop leaders at all levels who achieve business results, exemplify our values and lead us to grow and win.• Global citizenship. We fulfill our responsibility to society by being an economic, intellectual and social asset to each country and community where we do business.
SHARED VALUESTrust and respectAchievement and
contributionResults through
teamworkMeaningful innovation
SHARED VALUES
superior service and support, easy to buy, easy to use
high quality, relevant technology, customized systems
provide customers with superb value technology
FORTUNE 500ranks the top 500 U.S. closely held and public
corporations as ranked by their gross revenue.
Dell is no longer a Fortune 500 company, despite ranking #51 2013 and #44 in 2012.
Hewlett-Packard is Ranked 17 in 2014.
CUSTOMIZATION
• With APPEAL in mind, it is important for a company to make products that consumers would like to buy. Dell does just that. It makes the customer the king and lets her/him buy exactly what they want.
OTHER PRODUCT LINES
• Hewlett Packard have may other products like Printer, Notebooks, Desktop, Ink, Toner & Paper and Monitors.
• But recently they are trying to run these businesses separately
so that can focus on each product individually and have more revenue.
• A wide variety of both business and consumer class products.
• Dell designs, develops and manufactures a wide range of products.
• Customization option.• Innovations in design
PRODUCT
Dell Adamo
Dell Inspiron
Dell XPS
• Easy holding• Power saving• Multiuse purposes• High performance
PRODUCT
Elite Book Pavilion
Stream
PRICE
• Product mix pricing strategies.
• Price adjustment pricing strategies.
Dell Inspiron 15.6$549.99
Dell 15.6 Touch Screen$1070.99
Dell Latitude 14 Note Book$178.49
PRICE
• Prices according to the features.
• Offers for large companies
HP Pavilion 17 f111nr$699.99
HP 15 f011nr$299.99
HP Z BOOK 14 Mobile Work Station$2349
PLACING
•Product direct to consumer
Since Dell primarily follows the direct support model they eliminate the middlemen viz. the distributers and retailers
PLACING
• Developer & Solution Partner Program (DSPP)
• HP website providesA partner locator serviceType of product needed
PROMOTION
• integrated marketing AdvertisingSales PromotionsDirect Email marketingSponsorshipsPublic relationsEtc.
PROMOTION
• Trade-in Program (new for old one)• Advertising• Hewlett Packard is offering limited
time 0% financing on qualifying products and services.
• Sponsorships
SURVEY
Dell42%
HP58%
Brand preference
DellHP
Poor3%
Average52%Above
Average21%
Excellent24%
Duribility
PoorAverageAbove AverageExcellent
Poor3%
Average34%
Above Average
38%
Excellent25%
Duribility
PoorAverageAbove AverageExcellent
Poor3% Average
27%
Above Average
52%
Excellent18%
Design
PoorAverageAbove AverageExcellent
Poor3%Average
18%
Above Average
39%
Excellent39%
Design
PoorAverageAbove AverageExcellent
Poor7%
Average34%
Above Average
38%
Excellent21%
Screen Quality
PoorAverageAbove AverageExcellent
Poor3%Average
18%
Above Average
39%
Excellent39%
Screen Quality
PoorAverageAbove AverageExcellent
Poor6%
Average33%
Above Average
49%
Excellent12%
Battery Life
PoorAverageAbove AverageExcellent
Poor2% Average
33%
Above Average
33%
Excellent33%
Battery Life
PoorAverageAbove AverageExcellent
Average30%
Above Average
42%
Excellent27%
CPU Speed
AverageAbove AverageExcellent
Average30%
Above Average
36%
Excellent33%
CPU Speed
AverageAbove AverageExcellent
Average55%
High42%
Very High3%
Price
AverageHighVery High
Average30%
High52%
Yery High18%
Price
AverageHighYery High
Design22%
Price39%
Brand Name15%
Other24%
Reason of Buying
DesignPriceBrand NameOther
Design26%
Price8%
Brand Name33%
Other33%
Reason of Buying
DesignPriceBrand NameOther
THANK YOU
top related