HP Cloud System Executive Level

©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Rien du Pre Cloud Solution Architect

© Copyright 2011 Hewlett-Packard Development Company, L.P.    2

Increasing Demands Driving More to the Cloud

Deliver the right services at the right time based on customer needs

Traditional Private

Public

Business Users

Developers

Individuals

IMPROVE BUSINESS AGILITY

SPEED INNOVATIONS

ACCELERATE TIME TO VALUE

DELIVER CHOICE

REDUCE COSTS

DEVELOP ONCE, RUN ANYWHERE

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© Copyright 2011 Hewlett-Packard Development Company, L.P.    3

Hybrid Delivery: The Right IT StrategyCREATING THE OPTIMAL MIX

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Buildon-premises

cloud services

Consumeoff-premises secure services

Private

PublicTraditional

© Copyright 2011 Hewlett-Packard Development Company, L.P.    44

Customers will evolve at different speeds

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Standardize and consolidate

Virtualize and automate

Self service applications with full lifecycle management

Self service infrastructure

Become a service brokerin a hybrid environment.

IT transformation to “strategic service broker”

HP Cloud Solutions for Hybrid Delivery

BUILD your Cloud with HP

CONSUME cloud services from HP

CONSUME cloud from HP partners

Consulting Services

Best in ClassTechnology

HP CloudSystem

SERVICE CATALOG

ORCHESTRATION

PROVISIONING & MONITORING

CONVERGED INFRASTRUCTURE

CLOUD MAPS

HP Converged Infrastructure and Automation, Management & Security Software

HP Cloud Consulting Services

The right services from the right environment

Private

HP CloudServices

HP Managed Cloud

Public

HP CloudAgile partners

Managed

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The most complete, open, integrated system to build and manage clouds

HP CloudSystem

Key differentiators• Single services view

• Multi-hypervisor, multi-OS, heterogeneous infrastructure

• Intelligent automation and lifecycle management; application-to-infrastructure

• Scalability and elasticity 04/08/2023© 2011 Hewlett-Packard Development Company, L.P.6

Automating the entire lifecycle with HP CloudSystemBuild and manage cloud services

• Billing/chargeback• Approval flows• Other processes

HP Cloud APIs

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HP Cloud Maps simplify complex services

Rapidly create cloud servicesHP Cloud Maps

• Create a service catalog yourself, quickly and consistently

• For popular apps like Microsoft®, Oracle, SAP, and VMware

• Easy to import and integrate into your environment

HP INNOVATION

www.hp.com/go/cloudmaps

WorkflowsDeployment scriptsSizersBest practice templatesWhite papers

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HP CloudSystem unique bursting capabilityHP Innovation

POC now; SAVVIS availability by beg 2012; other SP availability 2012

HP CloudSystem offerings

HP CloudSystem Matrix

HP CloudSystem Enterprise

HP CloudSystem Service Provider

• Infrastructure and basic application provisioning in minutes

• Unify management of all services, both cloud-based and traditional IT

• Advanced application-to-infrastructure lifecycle management

• Aggregate cloud services for public and hosted private clouds

• Optimized for multi-tenancy

• Customer-unique portal experience

Built on proven Converged Infrastructure and Cloud Service Automation

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HP CloudSystem integrates seamlessly with existing, heterogeneous infrastructure

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other x86

Virtualization

Compute

Storage

Networking

Facilities Management

• Choice of OSs, hypervisors,and compute

• Support of standard Networks and SANs

• Integration with core IT processes - HP Cloud APIs

• 3rd party application templates – HP Cloud Maps

© Copyright 2011 Hewlett-Packard Development Company, L.P.    13

Complex offer process at prices which are too high, inflexible contract periods and time-consuming project implementation.

PROBLEM

RESULTFlexible and fast offer process with unparalleled price/performance ratio, fast implementation and highest possible quality and availability.

SOLUTIONStandardized offering with customer-specific adaptability based on integrated, speedily available resources in the HP CloudSystem Matrix.

Binding offers within 7 days. Productive rollout of new customers within 1 week. Price point 20% lower than for comparable services.

ROI of the project within 11 months.

Resource AGA SWISSCOM COMPANY

Leading SAP Full Service Provider in Switzerland. Plans, develops, implements and operates SAP solutions for medium-sized and large enterprises.

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Why HP? Leadership, innovation, experience

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8 out of 10 of the world’s most trafficked websites

4 out of 5 of the world’s largest search engines

3 most popular social media properties in the U.S.

4 of 5 leading hosting providers in the Gartner Magic Quadrant

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Convert into a new CloudSystem Matrix or expand an existing Matrix while reusing current BladeSystem hardware.

Your resulting environment becomes…

Your additional investment might require…

* If not already existing** Required

Your existing investment might include…

c7000 EnclosuresServer BladesVirtual ConnectMatrix

Assessment Services**Matrix Starter Kit*Additional HW, SW, Services*Integration Services**

HP CloudSystem Matrix

=

+

HP CloudSystem Matrix Conversion Services

Professional services to plan and implement your solution

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Cloud transformation lifecycle

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Strategy Roadmap Design Implementation

HP Cloud Discovery Workshops

HP Cloud Roadmap Service

HP Cloud Application Transformation Service

HP Solution Support for CloudSystemHP Education Services Cloud Curriculum

HP Cloud Security Services

Expanded CloudStart – private cloud in 30 days

Start now

Take the HP Cloud Discovery Workshop

Visit us at the product showcase or online at www.hp.com/go/cloudsystem

Start your cloud journey with HP CloudStart

“Start small & grow tall” with HP CloudSystem

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THANK YOU

© Copyright 2011 Hewlett-Packard Development Company, L.P. HP Confidential.    19

SERVICE MODELS

SaaS PaaS IaaS

KEY ATTRIBUTES

Elastic • Pay-per-use• Networked• Shared• On-demand

HybridPublic Private

DEPLOYMENT MODELS

What is Cloud Computing?

Software as a Service Applications, business logic, and information layered on platform services

Platform as a ServiceApp components, middleware and database layered on infrastructure service

Infrastructure as a Service Standardized, virtual pools of shared server, storage, network and software infrastructure

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Cloud starts with a Converged Infrastructure

KEY STEPS

VIRTUALIZE

STANDARDIZE

AUTOMATE

Power, cooling & facilities

Network

Servers

Storage

Management software

SecurityServices

HP Converged Infrastructu

re

HP Converged Infrastructu

re

Weeks to months

The problem with today’s infrastructure

Set approvals, Access controls

Test and quality Activate service

Coordinate install process

•Many people•Many steps•Many errors

Business selectsapplication

Patch VMs, OSs, applications

IT planning meetings

Set up networks

Purchase assets

Set up Facilities

Set up storage

Load OSs Install servers

Load VMs

Deploy application

Manage over lifecycle

•Much time

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The right approach Build and manage your Infrastructure as a Service

A few automated steps, in less time

ProvisionSelect Initiate

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HP CloudSystem MatrixGet the benefits of private/hybrid cloud and IaaS today

Provision infrastructure and applications in minutes for physical and virtual.

Reduce TCO up to 56%1 with built-in infrastructure life-cycle management.

Integrated by designIncluding support of heterogeneous environments.

Built on proven HP Converged Infrastructure technologies

Resource pools

Cloud Maps

Service portal

1 Compared to traditional infrastructure, based on analysis with the BladeSystem and BladeSystem TCO calculators: http://www.hp.com/go/matrixtco

Build and manage your IaaS

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HP Matrix Operating Environment

Design and provision infrastructure servicesfor physical and virtual from a self-service portal.

Optimize infrastructure confidently with capacity planning and showback /chargeback.

Protect continuity of services with automated, cost-effective failover.

Sample “e-shopping” application infrastructure template

5 minutes 5 minutes 38 minutes

60 minutes

ApprovalProvision

Infrastructure

Install/configure apps

108 minutes

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Connect components

together

Drag components

onto workspace

Storage may be shared

across servers

Networks can be internal to app or public

ResourceComponents

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Set resource configuration

requirements.

All costs added together

Min/max cluster size

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Create a service

instance

Catalog of templates Lease end

dates protect

against stale VMs, etc.

Host name customization

visualized

Cloud with the Power of Convergence:

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CloudSystem Matrix and 3PAR

Provision compute, storage & applications in minutes, not monthsInfrastructure and applications in minutes15 Seconds to provision a LUN with 3PAR

Optimize Resources and Reduce TCO by about 50%Up to 56% with HP CloudSystem MatrixReduce acquisition and operational cost by 50% with 3PAR

Streamlined & Efficient ProductivityEmpowered and controlled storage needs using SPMDeliver Infrastructure and applications as one

3PAR

CloudSystem Matrix

1Compared to traditional infrastructure, based on analysis with the CloudSystem and CloudSystem TCO calculators: http://www.hp.com/go/matrixtco

• BladeSystem • Matrix Operating Environment• Server Automation (*)• Sitescope (*)

• BladeSystem • Matrix Operating Environment• Server Automation• Sitescope• DB & Middleware Automation• Operations Orchestration• uCMDB• CSA Foundation Server (includes

Cloud Service Portal) • Aggregation Platform for SaaS• Network Automation

CloudSystemMatrix

CloudSystemEnterprise

HP CloudSystem OfferingsIntegrated solutions for private, public and hybrid cloud environments CloudSystem

Service Provider

Private cloud, IaaS Private & hybrid cloud; XaaS Public and hosted private cloud; XaaS

• BladeSystem • Matrix Operating Environment• Server Automation• Sitescope• DB & Middleware Automation• Operations Orchestration• uCMDB• CSA Foundation Server (includes

Cloud Service Portal)

(*) optional

HP CloudSystem Matrix: What’s under the Hood?

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An integrated offering of hardware, software and services

Services

+ + + +

=

Virtual Connect

Matrix Operating Environme

nt

SAN Storage

Blades

CloudSystem

Matrix

All-in-One Services

plus financing options

Virtual Connect virtualized

LAN and SANconnections

Capacity PlanningInfrastructure Orchestration

Disaster Recovery*Application provisioning

& monitoring **

Integrity andProLiant

blade servers

Enables fast implementation and support of one integrated private cloud solution

*Matrix recovery management bundled for ProLiant. For HP-UX customers optional: HP Serviceguard and Metrocluster.** Application provisioning and monitoring is delivered optionally for CloudSystem Matrix through Server Automation and SiteScope. ***FC SAN storage required for physical & virtual environments, iSCSI SAN for VM data stores- HP storage provides more integrated support of recovery & storage pool mgmt.

Factory, tech integration plus financing options

Choice of Storage

HP Storage or 3rd party

offerings***

Integrity andProLiant

blade servers