How your Museum can Win
Post on 26-Jan-2015
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How can museums survive in a digital future?
Nick Poole, CEO, Collections Trust
Nick Poole, CEO, Collections Trust
Nick Poole, CEO, Collections Trust
Nick Poole, CEO, Collections Trust
How can your museum win?
Nick Poole, CEO, Collections Trust
Almost every question about how museums can succeed in the digital world is best answered by taking the ‘digital’ out of it.
Let’s talk about modern life.
TECHNOLOGYLIFESTYLEMEDIASCIENCEENVIRONMENTBUSINESSHEALTHPOLITICS
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
DEVICES SENSORS
WEARABLE TECH 3D PRINTING
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
TRUSTED ACCOUNTABLE
SMALL-SCALE SOCIAL(ISH)
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
ON-DEMAND PERSONALISED
SUBSCRIBER CO-PRODUCED
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
COLLABORATIVE INTER-DISCIPLINARY
DISTRIBUTED DATA MINING
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
FOOD WATER
TRANSPORT URBANIZATION
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
MICRO- ETHICAL
GLOBAL NICHE
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
PERSONALISED AGING
WELLBEING DATA-DRIVEN
TECHNOLOGY
LIFESTYLE
MEDIA
SCIENCE
ENVIRONMENT
BUSINESS
HEALTH
POLITICS
CONFLICT MOVEMENT-BASED
CORPORATE LOCAL
What does all this mean for your museum?
Let’s talk about your museum.
MISSION
MISSION
POLICIES & PLANS
MISSION
POLICIES & PLANS
FACILITIES
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
BUSINESS MODEL
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
BUSINESS MODEL
COMMUNICATIONS
MISSION
POLICIES & PLANS
COLLECTIONS
FACILITIES
STAFF
SERVICES
BUSINESS MODEL
COMMUNICATIONS
CULTURE
MISSION
The Mission Statement of your museum needs to state how what you do is relevant and useful to the way the world is now...
You don’t need a separate Digital Strategy – you need a Strategy that encompasses the way modern consumers experience culture.
POLICIES
Your institutional policies (especially those around copyright & re-use) need actively to support your Mission.
If your Mission is commercial, then lock your licenses down. If your Mission is public, then open them up.
If your Mission is a messy combination of the two, don’t expect Copyright to sort it out.
STAFF
If your people are not digitally-literate, your organisation won’t be either.
SERVICES
Your customers are physical, digital, intellectual, mobile and social.
So that’s what your services should be.
BUSINESS MODEL
What’s your business model today?
That’s what it is on the Internet.
COMMUNICATIONS
Your customers are digitally promiscuous – they go everywhere.
So that’s where you need to go to reach them.
COLLECTIONS
Collections are physical, digital and intellectual.
That stuff you do with physical collections (documentation, conservation, curatorship, research, movement, prioritisation)?
That’s what you need to do with your digital collections.
FACILITIES
Your customers are connected. If you give them electricity, wifi, coffee & space, they will love you more.
(And don’t agonise about whether a visitor looking at a screen is still a visitor – they’re just as engaged as one standing in front of a painting, possibly more so)
CULTURE
Under all the ‘Digital’ stuff, the real change is cultural. Children and young people are modelling the world they demand to live in, which includes art, solitude, reflection and expertise.
An open, reflective, playful and supportive culture for your museum will lead to experiences that people love.
A great digital museum is simply a great museum that is designed around the way people live now.
THANKYOU!Nick PooleCEO, Collections Trust
@NickPoole1
www.collectionslink.org.ukwww.slideshare.net/nickpoole
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