How YNPN Triangle NC used Crowdfunding to Pay for its 501(c)(3) Application Fee Presented by: Ryan Miller Executive Director NC Building Performance Association.
Post on 28-Dec-2015
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How YNPN Triangle NC used Crowdfunding to Pay for
its 501(c)(3) Application FeePresented by:
Ryan MillerExecutive Director
NC Building Performance AssociationYNPN Triangle NC Board Vice-Chair 2012 - 2014
About YNPN Triangle NC
About YNPN Triangle NC
• Chapter for Raleigh, Durham and Chapel Hill area of North Carolina
• Volunteer Board of Directors (12)• Around 1,200 “members”• Host networking and professional
development events
The Starting Point
1. Fundraising options limited due to lack of 501(c)(3) status.
2. $500 needed for application cost.
3. YNPN Triangle NC has no money!
4. Previous fundraising efforts involved a jar at networking happy hours.
The Opportunity
1. Ask our members to pitch in a little money in return for the services and benefits they have received.
2. Create a social media campaign to drive $5 - $10 donations.
3. Pay for 501(c)(3) application fee in order to raise funds.
The Donation Platform
The Donation Platform
The Donation Request
Thursday, July 31st, 2014
The Responses
The Result
Wednesday, August 6th, 2014
The Best Result
Saturday, February 21, 2015
Keys to Success
1. Clear funding need to yield additional membership benefits
2. Highly supportive membership base willing to “pay back” their benefits
3. Social media and communications campaign with the right messaging
4. Easy-to-use platform for donating
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