Transcript
How to Write aPowerful Press
Release
Brought to you by
Do you have exciting news to share about your small business?
HOWC A N Y O U G E T T H E W O R D O U T ?
You can write a press release
UMM…WHY WOULD
I WANT TO WRITE
A PRESS RELEASE?
☑ bring you extra exposure
☑ generate new prospects
☑ be a powerful marketing strategy
PRESS RELEASES CAN
HMMM. I DID NOT KNOW THAT.
SO…WHAT EXACTLY IS A
PRESS RELEASE?
“
Quotations are commonly printed as a means of inspiration and to invoke philosophical
thoughts from the reader.
A press release is a statementthat is prepared and
distributed to the press.
“
Press releases alert the media about a newsworthy event.
BUT, DID YOU KNOW…
press releases can also connect you directly with prospects and customers?
NOPE. I DIDN’T KNOW THAT EITHER.
SO…HOW DO YOU WRITE
A PRESS RELEASE?
WELL?
I’MWAITING.
☑ boring and generic
☑ a blatant advertisement
☑ filled with the latest buzzwords
YOUR PRESS RELEASE SHOULD NOT BE
☑ readable
☑ relatable
☑ relevant
YOUR PRESS RELEASE SHOULD BE
OK.GOT IT.
TIPS FOR CREATING A
PRESS RELEASE
Write News-Worthy,Interesting Stories
1.
Your press release must be something peoplewant to read. Something literally smashing!
Write Like a Journalist
2.
Be objective, straight-forward
& write using the third person
Make Your Headline Shine Like a Diamond
3.
Tell Them Why They Should Care
4.
Cover the who, what, where, why,
and how
Use an InterestingQuote or Two
5.
Bring your story to life with an interesting quote
Let’s spice things up witha fabulous quote!
Provide Your Small Business Information
6.
Let your readers know why yoursmall business is the perfect solution.
Focus on Just a FewOnline Distribution Sites
7.
7.
Don’t get too crazy. You only need todistribute your release to 1-3 sites.
Target Individual Journalists
8.
Send a few journalists a personal message as to why your release connects with what they write about.
Publish the Release on Your Own Website
9.
Bring the media and prospects over to your
website so they can find out more about your small business.
Don’t Publish at the Top of the Hour
10.
Publish at a unique time like 11:07 – that way youwon’t get lost in the “top-of-the-hour” shuffle
AT THE ENDOF THE DAY…
Your press release should tell an interesting and
news-worthy story in order to help journalists and
potential customers get familiar with your brand.
I GUESS THAT MAKES SENSE.
ü Write a newsworthy and interesting storyü Remain objective and straight-forwardü Make your headline shineü Cover the who, what, where, when, and whyü Use an interesting quoteü Provide your company informationü Focus on just 1-3 online distribution sitesü Target individual journalistsü Publish the release on your websiteü Don’t publish on the hour
TAKE ACTION
How About a Free Shoestring Marketing Kit?
D O W N L O A D N O W !
Let’s grow your small business without spending a lot of money
Thanks!Stop by and say hello at
www.shoestring.marketing
top related