How To Use Video Marketing To Elevate Brand Messages
Post on 20-Jan-2015
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intro
promo tip
qualified reach
aka the Squints strategy
target
find influencers
followerwonk
influential
(follow them)
influential that follow you
nurture
You shall not PASS!…unless you have that password
passworded url
perception
increase loyalty
beta
dm influencers
1. send a cute little intro. dm about campaign
(nurture)
2. then send url with password
eager frank
peace catcher
live = qualified reach
peace catcher = qualified reach
eager frank = qualified reach
chemistry
we’ve got chemistry chemistry here
you feel it?
I felt it!
alright JANICE!
results
client’s average video, before this strategy,
was around 500 views
what would SQUINTS do
3-4 week process aka no short cuts
do it again
improve
increase results
repeat
reach = the amount of people who could potentially see iti.e.: someone tweets out the link with 10,000 followers = 10,000 reach
spread = the amount of people who RT the original tweet
reach + spread = viral coefficiency
8,469,347 + 1,849,309 = 10,318,656
over 250,000+ views to url in 2 weeks
change of pace
content creation
goals, kpi’s, and the whole shebang
process
• on-boarding
• kick-off call
• 4e’s of content
• creative brief
four e’s (of content)
entertain, educate, engage, elevate
client’s goals
entertain, educate, engage, elevate
idea gen.
idea+ =
brand awareness
take what works
idea
Coke’s Security Camera campaign + friend zone
entertain
video
alright, let me break it down to you right quick
creation
staged
edited footage to look like a
security camera
and added that nice Vivnt. logo
check list
entertain, educate, engage, elevate
educate +
engage
mystery = educate + engagement
educate + engagement
sharing stories,
life lessons…
…experiences,
wisdom on
wisdom
(for content)
educate + engagement
(for brand)
check list
entertain, educate, engage, elevate
elevate
results
1,000,000 YouTube views in less than a week
21,000+ facebook shares
56,000+ embeds, mentions, and links
2.5 million+ aggregated views
4,000 aggregated comments
50,000+ social shares
repurpose
what’s cool about this
besides 200k+ views?
…user submitted
brand mentions
averaged 15-20 brand mentions per day
brand mentions = opportunity
check list
entertain, educate, engage, elevate
be SQUINTS
+
=squints MARRIED wendy…and HAD 9 kids
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