How to use social media platforms as teaching tools?
Post on 21-Jan-2018
540 Views
Preview:
Transcript
Social media pedagogy
Dr. Ai ZhangAn Associate Professor of PR at
Stockton University, NJ
@aiaddysonzhang on Twitter and Snapchat
@aiaddysonzhang
What do you think are some prominent problems
in higher ed?
To engage our students, we need to meet
them where they are; not where we think
they should be.
@aiaddysonzhang
How I’m using social media platforms to...
1.Better engage students
2.Assist students with career preparation and connect them with the broader community
3.Help bridge the gap between the industry & academia
@aiaddysonzhang
Social Media
Pedagogy
Teens spend about ____ hours
a day on social media in 2015
College students spend an
average of _____ hours a day on
cellphones in 2014
How much time do young people spend on average on social media
and their smartphones?
●What is Snapchat? ●What do you use Snapchat for?●1.55 billion monthly active users ●100 million daily active users ●8 billion daily video views
DMR Stats
@aiaddysonzhang
1. Humanize the teacher
✖ Break down the power-distance between teacher and students
✖ Sharing myself in my “natural environment” helps build a rapport with students.
@aiaddysonzhang
✖ Answer students questions via Snapchat
✖ Offer students tailored personal responses → which can blow a student away
✖ A simple Q&A → extended discussions about class
✖ A nice break from emails
2. Snapchat Q&A
@aiaddysonzhang
3. Coaching via Snapchat ✖ #RockYourCareer
@aiaddysonzhang
4. Create class-related geofilters
@aiaddysonzhang
5. Use Snapchat to enhance one’s digital protofolio
Note: This idea was developed with Drs. Kyung-Hyan Yoo and Gina Marcello during the NJ Social Media Summit, 2016
✖Create “Hire Me” Snapchat stories to highlight students’ professional and personal accomplishments targeted toward their dream jobs ✖Use the hashtag “#HireMe16” to share
their Snapchat stories on other platforms such as Twitter, Facebook, blogs, personal websites, etc.✖Invite other schools to join the activity and
conduct peer critique✖Students’ Hire-Me stories will be evaluated
by the number of clicks, comments, shares, and engagements.
@aiaddysonzhang
6. Brand the students and the class
✖Feature super students
○ Snapchat “heros”
○Give students shout outs
✖Highlight students’ accomplishments
✖Other examples hereand here
@aiaddysonzhang
6. Branding, Cont’d
✖Account takeover○ Current students;
○ Invite alumni/professionals: a day in the life videos
✖Feature guest speakers, celebrations/parties, or other interesting events in the class
Students start to 1)Give me shout outs,2)Share special moments with me (eg, internship
applications & career related events), 3) Interact with the broader professional
community
@aiaddysonzhang
✖ Class Hashtag: #AZSM #AZAdvanced #AZEthics
✖ Join live twitter chats and do storify ○#HootChat; #MeasurePR; #PRStudChat;
#BufferChat; #SproutChat
✖ Invite industry professionals to do live Twitter chats with the class ○ Carrie Morgan: #PRProChat
○ Connect with guest speakers and the larger community
✖ Cross institutional twitter chat
Using Twitter as a teaching tool
@aiaddysonzhang
Cross-institutional twitter chat
✖#TXC16: A cross-institutional hashtag○ Rutgers University (School of Communication
and Information); William Paterson University; Stockton University
✖Three-week twitter activity○Week 1: Describe your “personal
identity/brand” with a pic included
○Week 2: Describe your “professional identity/brand” with a pic included
○Week 3: Two take-away tweets
✖A reflection paper based on the experience
@aiaddysonzhang
Blab is a live streaming platforms that allows public viewable video chats featuring up to
four people Periscope/Meerkat + Google Hangouts
✖ Focus Group
✖ Chat with group members/class
✖ Invite industry professionals to do guest talks
✖ Interact with the broader academic and/or professional community
The important role of educators
✖ Be a role model for students as most students don’t know how to use SM strategically and
professionally
✖ Get actively involved on social platforms, networking with professionals in the industry,
and never stop learning
@aiaddysonzhang
The important role of educators: Case study
✖Influencer Marketing with Brian Fanzo
✖Guest blog: Five ways of using Snapchat as a teaching tool
✖Do a live Q&A session with my students on career development and offering advice
Not so much what we know than
whom we know. Nowadays, it is who
knows you.
--Carlos Gil (@CarlosGil83)
top related