How to use Social Media effectively

LESSON 4

how to use social

media effectively

Introduction

This lesson is devoted to explaining the principles of Social Networking:

For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.

1 HOW TO USE FACEBOOK

HOW TO USE TWITTER

HOW TO USE GOOGLE+

HOW TO USE PINTEREST

HOW TO USE YOUTUBE

2

3

4

5

2

How TO USE

FACEBOOK

1

HOW TO USE FACEBOOK

4

With almost a billion people on Facebook, this social network is almost as big, if not bigger than some of the world's countries.

This tutorial walks you through Facebook's features including how to set up an account, how to update your status and Facebook's latest feature: "Timelines."

http://goo.gl/eJi7o

5

What people do on facebook?

15%of Facebook users

update their own status.

22%comment on another user’s

post or status.

20%comment on

another user’s photos.

26%“Like” another user’s

content.

10%send another usera private message

Most people update their status

less than once per week

6

The main use of Facebook is the recreation of social connections between people who had, or still have, a connection in their everyday lives. So, people mainly used Facebook to reconnect with people they went to school with, worked with, or friends they lost touch with. But, the key question is 'what do people do once they have created this network?' The results of the research suggest that this can be divided into four main activities – they can use applications within the site to interact with their network, they can browse their friends' friends and learn more about them, they can join groups and express their identity via shared social experiences, or they can use the site to inform others of their news, and keep up to date with others' actions.

Adam N. Jonson (University of Bath)

“

”

What people do on facebook?

7

FACEBOOK STATUS UPDATE

FACEBOOK FOR BRANDS

8

Facebook seems incredibly simple! ‘Likes’, ‘friends’, ‘walls’ and ‘albums’ all seem to be self-explanatory. However, once you scratch on the surface things immediately get complicated, even more so if your company runs a Facebook page. Who are the people who "like" your page and your content? And how on earth did you channel that enthusiasm?

As we point out in this infographic, there's a vast gulf between each of these levels of engagement, allowing a company to reach someone in a different way.

http://goo.gl/buib2

our facebook page: whirlpool emea

9

On the Facebook page of Whirlpool the information is that of corporate-level of the brand: An editorial plan provides constant updates for themes around the company and its products.

https://www.facebook.com/WhirlpoolEMEA

JOIN US ON FACEBOOK

How TO USE

TWITTER

2

HOW TO USE TWITTER

11

A simple step-by-step tutorial that explains all you need to know on joining and using Twitter, from "Following" friends and posting "Tweets" to "Hash-tagging" and getting the most out of it.

http://goo.gl/p6Qqr

4 reasons people use twitter

TWITTER GIVES AN IMMEDIATE PULSE ON NEWS, EVENTS, AND OF WHAT PEOPLE ARE TALKING ABOUT IN GENERAL

PEOPLE CAN GET AN IMMEDIATE RESPONSE TO THEIR TWEET(S)

TWITTER BROADENS OUR REACH TO A WIDER COMMUNITY — AND ALLOWS PEOPLE TO LEARN FROM OTHERS

TWITTER GIVES PEOPLE A CHANCE TO TAKE A BREAK AND CHAT INFORMALLY ABOUT TOPICS WHICH ARE SERIOUS AND NOT SO SERIOUS

1

2

3

4

12

how brands use twitter

13

A simple step-by-step tutorial that explains all you need to know on joining and using Twitter, from "Following" friends and posting "Tweets" to "Hash-tagging" and getting the most out of it.

http://goo.gl/wE8BF

some examples from our world

14

https://twitter.com/KitchenAidUKhttps://twitter.com/WhirlpoolCare

How TO USE

GOOGLE+

3

HOW TO USE GOOGLE+

16

This tutorial walks you through the features of Google+

including how to set up an account, how to update your status and how to use Google's chat feature: "Hangouts."

http://goo.gl/CA0JM

google+ for brands

17

Google+ allows brands to build relationships between business and people.

Like Facebook, you are given the ability to share, promote, and evaluate your fan page. According to Google’s recent earnings call, as of January 2012 they have over 90 million Google+ users. This is a great sign of prominent growth and an encouraging element for companies to take this social platform seriously. Even though Google+ is smaller than Twitter and Facebook, analysts are expecting the social network to increase user base dramatically in 2012.

google+ for brands - Examples

18

http://goo.gl/tiBQ1 http://goo.gl/hP4lf http://goo.gl/kxCzk

Here are some examples of brands on Google+

• Showcase user submitted photos.• Create image gif’s• Advertise your new product

• Showcase your entire team• Offer promotional codes

How TO USE

PINTEREST

4

HOW TO USE PINTEREST

20

Is a place where you can 'pin' your favorite images or videos, from cute animals, to your favorite movies --anything you like-- via your browser and post them on your board.

Meet others who share similar interests as you!

You can also use Pinterest to organize events, share recipes or simply promote everything and anything.

Pinterest - get your invitation and start pinning today!

http://goo.gl/nPdso

PINTEREST FOR BRANDS

21

Unlike Twitter - where brands and celebrities dominate the most-followed lists - the top brand on Pinterest has less than one-tenth the followers of the top individual user.

Pinterest's user interface is limited for brands: you can post things, like them, and follow people ... but that's it.

The few brands that have tried to be innovative in the medium have had little success in terms of adding followers.Individuals who have been successful, however, keep it simple: Lots of pictures of food and fashion.

Read more http://goo.gl/KdxGq

How TO USE

YOUTUBE

4

HOW TO USE YOUTUBE

23

All the videos you have watched in this presentation are hosted on YouTube, so you already know this media channel!

This is a funny and smart video about the real power of YouTube: get the most out of this incredible media.

http://goo.gl/cKLyN

YOUTUBE for brands

24

http://goo.gl/tiBQ1 http://goo.gl/hP4lf

Many brands have their own “custom channel”

our YOUTUBE CHANNEL: whirlpool emea

25

This is our YouTube channel:visit and subscribe now!

http://www.youtube.com/user/hrwebeurope

JOIN US ON YOUTUBE

YOUTUBE STARS

26

YouTube personalities are people or groups who are popular because of their videos on YouTube.

Some YouTube personalities have corporate sponsors, who pay for product placement in their clips or production of online ads.

Read more http://goo.gl/db7xs

Ryan Higa

Ryan Higa makes comedy skits and is a video blogger who turned into a viral star with his "How to be Gangster" and "How to be Ninja" videos.

The annoying Orange

The Annoying Orange is a comedy web series that takes place in a kitchen and is about talking fruit. Dane Boedigheimer is the mastermind behind the series and is also the voice of Orange.

27

THANK YOUCan you define UGC? Don’t

worry, in our next lesson we

will tell you! In the meantime,

do you think people have

become producers of content

and why?

For questions or suggestions

please write to:

whirlpool_emea@whirlpool.com