How to Use Etix to Improve Your Marketing & Drive ROI
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How to Use Etix to Improve Your Marketing Strategy & Drive ROI
#EtixLive
Follow Along!bit.ly/LiveMrktg16
#EtixLive
The Agenda• Website
The Basics Recommendations Etix Timed Entry
• Email Marketing The Basics Automation Etix Community
• Tracking & Analytics The Basics Etix Partner IDs Etix Analytics Cross Domain Tracking
#EtixLive
Website
#EtixLive
The Basics
Click Here to View 6 Ways Etix and Google Help You Sell More Tickets
85% of all tickets
are purchased online
#EtixLive
Reducing the number of clicks
to purchase increases website visitor retention
by at least
30%
The Basics
Click Here to View 5 Steps to Building a Website that Sells Tickets
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Recommendation
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Recommendation
http://www.etix.com/ticket/v/10943/united-states-holocaust-memorial-museum?cobrand=ushmm-2015
Click Here to View the Knowledge Base Article
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Etix Timed Entry
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Etix Timed Entry
#EtixLive
Etix Timed Entry
#EtixLive
Email Marketing
#EtixLive
The Basics
Email marketing yields an average ROI
of $44
Click Here to View 10 Steps to Incredible Email Marketing
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Email marketing yields an average ROI
of $44 1-click forms gather
2.5xmore organic sign-ups than
text links
The Basics
#EtixLive
Email marketing yields an average ROI
of $44The click rate for
welcome emails is
4xgreater than regular
promotional emails
Personalized emails increase engagement and
create fan loyalty & appreciation
The Basics
Click Here to View the Knowledge Base Article on Exporting Ticket Buyers
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Etix Presale Notification Feature
The average conversion rate
from emails captured presale
through Etix is
18%
Click Here to View the Etix Presale Notification Product Spotlight
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Etix Presale Notification Feature
$1M+ in incremental ticket sales for
clients
Click Here to View the Knowledge Base Article
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Send a targeted email to everyone who signed up to be notified, but did not
purchase.
30,000 email addresses were collected in the first month of implementation
Etix Presale Notification Feature
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Etix Cart Abandonment Email
Potential to convert
25% of lost revenue
Click Here to View the Knowledge Base Article
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Etix Exit Capture Email
Click Here to View the Knowledge Base Article
Average revenue per automated transactional
email is 6x greater than bulk campaigns
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Etix Thank You Email
Click Here to View the Knowledge Base Article
Thank You emails convert an additional 10%+
in revenue on average
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Etix Community
Segmented emails achieve
a 15% higher click rate than overall list click rates
Click Here to View the Etix Community Product Spotlight. Click Here to View the Knowledge Base Article
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Targeting “Superfans” helped one client see a 221%
increase in ticket revenue through email
Etix Community
Click Here to View Headliners Music Hall Case Study
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Tracking & Analytics
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RHP venue websites see a 25% lift in
organic Google search traffic from proper Schema.org
implementation
The Basics
Click Here to Read More About Schema.org
#EtixLive
Etix works with Google so that upcoming events display directly on search engine
results and fans can see event details and direct links to
tickets.
The Basics
#EtixLive
Reducing the number of clicks
to purchase increases website visitor retention
by at least
30%
The Basics
Click Here to View 5 Steps to Building a Website that Sells Tickets
#EtixLive
Etix Partner IDs
http://www.etix.com/ticket/online/performanceSearch.jsp?performance_id=1821199&cobrand=savannahcivic&partner_id=240
Etix Partner IDs are used to track ticket sales across specific
channels.
Most Popular:Email: &partner_id=224
Website: &partner_id=240Social Posts: &partner_id=241
Click Here to View the Knowledge Base Article
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Etix Partner IDs
WEEK BEGINNING 1/5/2015 1/12/2015 1/19/2015 1/26/2015
Tickets 68 0 114 191Sales $5,009 $0 $10,228 $9,916
WEBSITE
Tickets 632 2,180 2,961 2,718
Sales $28,958 $97,290 $164,281$113,778.5
0
SOCIAL POSTSTickets 0 4 2 14Sales $0 $126 $192 $270
TOTAL PER CHANNEL
SALES $33,967 $97,416 $174,701 $123,965
TOTAL TICKET SALES $430,048
Tip:
Create a Google spreadsheet that
allows you to track sales across each channel on a
weekly or monthly basis.
Consider breaking it out by
performance for more in-depth
analytics.
#EtixLive
Etix Analytics
Click Here to View the Etix Analytics Product Spotlight
Key Features:• Compare Performances: Compare ticket orders and sales revenue (from on-sale
through attendance) for multiple performances in an easy-to-view graph.• Sales Matrix: View customers’ purchase habits in a detailed heat map that breaks
down the days and times when your events sell the most tickets.• Sales by Channel & Geo: Review in detail where your ticket sales are coming
from by outlet and by zip code.
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Etix Analytics
Click Here to View the Etix Analytics Product Spotlight
Importance:The Sales Matrix allows clients to develop more-informed sales and
marketing strategies based on specific buyer behavior.
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Etix Analytics
Click Here to View the Etix Analytics Product Spotlight
Importance:Sales By Geo data empowers clients to accurately assign ad spend
per market in order to better reach valuable customers.
#EtixLive33
Cross Domain Tracking
Cross Domain Tracking provides Etix users with in-depth consumer analytics from referral through checkout.
Click Here to View the Knowledge Base Article
#EtixLive
The Goal Flow report shows the path traffic traveled through a funnel towards goal conversion. Use this data to better understand where your customers are dropping off
in the checkout process.
Cross Domain Tracking
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50%of website
traffic comes from
organic searches
Cross Domain Tracking
#EtixLive
Email:Total Conversions - 200 Total Revenue - $3,481
Cross Domain Tracking
#EtixLive
Say hello.hello@rockhousepartners.com | rockhousepartners.com
Questions?
Suzanna BestSenior Account Manager suzanna@rockhousepartners.combit.ly/LiveMrktg16
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