How to Share the Right Ideas through the Right Media

Post on 10-May-2015

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My presentation slides at the Philippine Junior Marketing Association's "Juan Big Idea 2014" marketing conference. This topic is on storytelling through the social media channels that better amplify your messages. Please share on Twitter, Facebook, and/or LinkedIn if you found it useful!

Transcript

RIGHT IDEAS, RIGHT MEDIA Choosing the right media for communicating ideas Jason Cruz

PJMA | Ateneo de Naga

A WORLD OF IDEAS

Ideas are published differently for different

people.

People come in different kinds…

People come in different kinds…

People come in different kinds…

Messages come in different kinds…

Image Source: vennetics.com

A WORLD OF STORYTELLING

To be heard, you have to be useful or you have to be

entertaining.

Are you useful?

Image Source: blogs.telerik.com

Are you Fun?

Image Source: facebook.com/royalphilippines

RIGHT IDEAS, RIGHT MEDIA

Through Online Communities

Through Pictures

Image Source: facebook.com/bensimonphilippines

Through (Moving) Pictures

Video link: bit.ly/1AfSimu

Through Personal stories

Blog links: ourawesomeplanet.com and bespokemanblog.com

Through Right Timing

A WORLD OF QUESTIONS

What is my purpose?

Image Source: rocknutnation.livejournal.com

Who am I talking to?

Image Source: instructables.com

Where are they?

Image Source: news.filehippo.com

Who do they listen to?

Image Source: fanpop.com

When will it matter?

Image Source: wikihow.com

Great content is useless if no one sees it at the right

time, under the right context.

Questions?

@jsncruz jasoncruz2388@gmail.com

THANK YOU! Right Ideas, Right Media | PJMA | Ateneo de Naga August 2014

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