How To Set Up And Implement A Referral Program

How To Set Up And Implement A Referral Program

Wilson Peng@artofwarbiz

wilsonpeng.com

Why Launch A Referral Program?• Acquire New User

• Retain Users

• Increase LTV

• More Feedbacks

• Generate Hype

• It Works!!

• TRIPLE WIN!

DropBox

3900% Growth Rate!!100,000 - 4million users in 15 months

Invite for free space!!

SpoonRocket

Inserted As Apart Of The Sign Up Process!

Perfect Pricing! $10 To Refer A Friend

The Power Growth Hacker Airbnb!!

Both People Get Paid For Free Travel? Awesome!Custom sharing on Facebook!

Custom BrandingGetting Personal!

Custom Landing Page/Personal ImageSay Thanks!! :)

Custom Landing Page With Personal Image Again!

Travel Anywhere

Reminds you each time you view your dashboard/messages

Retention!!!

Uber Time!!

Custom URL!Leverage Social Media

Learn A New Skill With Skillshare?

PrefilledTemplate

Strong CopyUsing Skillshare To Learn Real World Skills

Good Description For Follow Through

Join Me!

BirtchBox Physical Products

Try it first, then get rewards

Creating A Strategy

0

25

50

75

100

Ads Google Social Media Word Of Mouth

Measure HappinessDo People Like My Product?

Detractors = Unhappy Customer (Damage Brand)Passives = Eh…..It’s Ok

Promoters = Triple Win!!!

Determine NPS

To calculate your company’s NPS, take the percentage of customers who are Promoters and subtract the percentage

who are Detractors.

Tools For Determining NPS

Promoter.ioQualaroo

Be Creative!!

Raised 30k!

Tools For Creating A Referral System

Wordpress!!

Referral Candy

Don’t Forget To Keep Track of Everything!

Track All Links

Track All Conversion Rates

Track Traffic Source

Everything! :)

wilsonpeng.com@artofwarbiz