How to promote to lookalike audiences similar to a known audience.
Post on 16-Jul-2015
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HOW TO…
Promote to lookalike
audiences similar to a
known audience
Select demographic and psychographic
characteristics similar to a known audience
for use in a promoted tweet campaign
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3. Click "Set via a Twitter account" in the middle menu area
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4. Enter the Twitter account whose followers you would like to use for lookalike
modeling
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5. Wait for processing to complete and click OK (less than 30 seconds)
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6. Adjust criteria as needed, e.g. change gender skew, add region etc.
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7. Enter the number of people you'd like to include in your tailored audience
campaign
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8. Selct the usage type (One-time or Unlimited)
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9. Select how you will manage the campaign (Direct or via Ads Partner)
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10. Enter your contact email, click SUBMIT and then confirm
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11. Your account manager will contact you when the audience is available for
use (within 1 working day)
Find & reach more people like your current followers & customers
Ensure views on target by limiting your campaign to specific segments
Manage campaigns directly on Twitter or through an Ads Partner
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You may also be interested in:
How to do a drill-down analysis on account followers or lists of users
(e.g. analyze US followers only)
How to compare multiple accounts side-by-side
How to analyze a keyword
How to analyze a list of user IDs
How to analyze & view keywords by Sentiment
see all our step-by-step guides…
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