How To Prepare Your eCommerce Business For Christmas and 2017
Post on 15-Apr-2017
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Connecting with the Connected Customer
Welcome to:
Preparing your business forChristmas and 2017
Chris Dawson, Tamebay
COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
Rhea Hall-Spencer (RH) - Old formatting of our name, please can we use My Parcel Delivery
EcommerceTrendsMarketplacesSearch EnginesTechnology
COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
BREXIT Volatility
Imports expensiveExports cheap!
COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
GrowthAmazoneBay
Black Friday
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AgendaEcommerce Trends
Structured Data Amazon
15243eBay Marketplaces Black Friday & Christmas
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1997
1
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Originally called Auction WebeBay 20 years ago
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Earths biggest bookstoreAmazon 20 years ago
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Desktops ruled the 1990s
Slow to bootTied to a deskDesktops30 years old
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Laptops were thefirst mobile devices
Poor battery lifeNot always onLaptops20 years old
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SmartphonesLess than a decade old
TabletsOnly five years oldMobile10 years old
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Mobile2/3 market share
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Google HomeScreenlessAlways onVoice controlled
Beyond Mobile
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COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
Google Home
Apple??Microsoft??Sony??eBay??
Beyond Mobile
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Amazon EchoScreenlessAlways onVoice controlled
Shopping!Beyond Mobile
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Structured Data
Marketplaces and search engines need to identify your product2
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ProductIdentifiers
GTIN - Global Trade Item NumberEAN - European Article Number UPC - Universal Product CodeISBN - International Standard Book Number
COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
ProductIdentifiers
GTIN - Global Trade Item NumberBrandManufacturer Part Number (MPN)
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ProductIdentifiers
Google require GTINs for any new, in-stock productMarketplaces need to catalogue products
More information: gs1uk.org
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Amazon FBA
Why use Fulfilment by Amazon?
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COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
Delivery Video MusicPhotos Books PantryGroceries - Echo
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AmazonFBA
Prime customers lookfor the Prime logo
Free & Fast Delivery
Boost to win the Buy Box!
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Amazon UK DeliveryAmazon EU Delivery
Make delivery Amazons problem!AmazonFBA
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Whats new with selling on eBay?Selling on eBay
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Product Reviews
Discontinued 10 years ago
Now being resurrected
Google loves UGC
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eBay Mobile Description Summary
800 CharactersUnformatted textVisible without clicking into full descriptionMobile Descriptions
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Where else should you be selling?OtherMarketplaces5
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OtherMarketplaces
UKMarketplaces
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OtherMarketplaces
UKMarketplacesRetailers
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OtherMarketplaces
UKEuropeeBayAmazonCountry Specific
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OtherMarketplaces
UKEuropeRest of the World
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Black Friday& Christmas6How can you get involved?Gift SetsMarketing
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Everyone loves aGift Set/Box Set
Select products to makeyour own gift set
Gift Sets
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COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
DeliveryChoices
Next day - Do customers need it?Offer slow delivery as StandardOffer slow delivery Incentives(e.g. Amazon No Rush delivery)You dont need to offer a bargain price with a premium service!
COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
DeliveryChoices
Marketplaces can help with International Shipping
eBay GlobalShipping Program
Fulfilment byAmazon
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Rhea Hall-Spencer (RH) - Also DG can explaint that comparison sites like MPD have international services including documentation to make it simplePick & PackPreparationsSlash the time taken from the customer placing the order to the parcel being handed over to the courier.
COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
Pick & PackPreparations
Fulfilment
- Amazon FBA
- 3rd Party Fulfilment
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Seasonal ReturnsWill you offer extended returns over the Christmas season?
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Rhea Hall-Spencer (RH) - Add a question markThank you!Chris Dawson
www.tamebay.com
chris@tamebay.com
COPYRIGHT Chris Dawson , Tamebay.com Linn Academy 2016
Rhea Hall-Spencer (RH) - My Parcel Delivery
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