How to Pimp Google Analytics, Apply Ninja analysis and find the Golden Nuggets in your traffic
Post on 16-Apr-2017
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Bar Camp Antwerp 21/03/2009
How to Pimp your Google Analytics, Apply Ninja analysis techniques and Find the golden nuggets in your traffic
PIMP YO’ GA2/20
GOALS
THEY’RE EASY TO SET UP, SO NO REASON NOT TO
VALUABLE WAY OF MEASURING A REAL TARGET
IT’S JUST GREAT TO SEE GOALS BEING COMPLETED ON YOUR SITE
3/20http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/FOR WORDPRESS BLOG OWNERS:
APPLY GOALS & FUNNELS
ANALYTICS SETTINGS > EDIT > CONVERSION GOALS AND FUNNELS4/20
IMPROVE WORKFLOW
TIMESAVERS
VALUABLE METRICS IN A GLIMPSE
LET GOOGLE ANALYTICS DO THE WORK FOR YOU
5/20
INSTALL GREASEMONKEY
1. https://addons.mozilla.org/en-US/firefox/addon/7482. http://www.juiceanalytics.com/writing/enhancing-google-analytics-using-greasemonkey/3. http://andrescholten.nl/index.php/google-analytics-tabellen-sorteren-verbeterd/
1.
2.3.
6/20
SERP RANKINGS
http://andrescholten.nl/index.php/seo-rankings-meten-met-google-analytics/ (original post, Dutch)
FIND THE REPORT AT: VISITORS > USER DEFINEDhttp://yoast.com/track-seo-rankings-google-analytics/ (English)
7/20
NINJA TECHNIQUES
8/20
THE BASICS
MAKE SURE THE CODE IS IMPLEMENTED CORRECTLY (TIP: FOOTER)
UNDERSTAND THE METRICS: VISITOR – VISIT - PAGEVIEW
PAGEVIEWS VS UNIQUE PAGEVIEWS
TIME ON SITE
http://www.google.com/support/conversionuniversity/
9/20
GREEN BELT
HITS: HOW IDIOTS TRACK SUCCESS
CONTEXT, CONTEXT, CONTEXT
EARLY (EASY) SEGMENTATION
NL
BE
10/20
MAKE THE DATA TALK
nov-dec dec-jan jan-feb feb-mrt<= 1 page 31,9% 32,2% 32,2% 39,3%3 > < 5 pages 32,5% 30,1% 30,4% 30,3%>= 5 pages 35,6% 37,7% 37,4% 30,4%
nov-dec dec-jan jan-feb feb-mrtCowboys 31,9% 32,2% 32,2% 39,3%Diggers 32,5% 30,1% 30,4% 30,3%Goldminers 35,6% 37,7% 37,4% 30,4%
11/20
GOLDEN NUGGETS
12/20
THE NUGGETS ARE EVERYWHERE
THE LESS TRAFFIC, THE MORE YOU’LL NEED DIGGIN’
GOLDEN RULES: ALWAYS SEGMENT & PUT INTO CONTEXT
DON’T TRY TO IMPROVE 1 THING BY 1000% BUT 1000 THINGS BY 1%
IT’S A DIRTY JOB BUT IT PAYS (LITERALLY)
13/20
BOUNCING AWAY: TRAFFIC SOURCE & CONTENT
TRAFFIC SOURCES > ALL TRAFFIC SOURCES > COMPARISON > BOUNCE RATE
CONTENT > TOP CONTENT > COMPARISON > BOUNCE RATE
14/20
BOUNCING AWAY: KEYWORDS
TRAFFIC SOURCES > KEYWORDS > COMPARISON > PICK HIGH-BOUNCE RATE KEYWORD
DIMENSION > LANDING PAGE15/20
INTERNAL SEARCH: A TRUE GOLD VEIN
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=75817
http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search-analytics.html
16/20
MANY THANKS TO
17/20
GOOGLE ANALYTICS (IT’S FREE! AND GOOD!)
AVINASH KAUSHIK (AN HOUR A DAY…)
ANDRE SCHOLTEN, JUICEANALYTICS, GREASEMONKEY, A.O.
18/20
@THOMASVDC@FRESHCOMMERCE
19/20
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