How to Network, Build Relationships & Find a Job on LinkedIn

HOW TO NETWORK, BUILD RELATIONSHIPS & FIND A JOB ON LINKEDIN

JEANNETTE PALADINO

WRITER-IN-CHIEF

WRITE SPEAK SELL

WHY LINKEDIN IS ESSENTIAL FOR COMPANIES AND PROFESSIONALS

LinkedIn is the the most highly regarded social network for companies and professionals who want to build relationships, identify prospects and network with peers and industry leaders. But you’ve got to do it right.

• DO connect with people you know or ask your connections for introductions to people you want to know.

• DO build relationships.

• DO complete your professional profile.

• DO offer to help other members.

• DON’T use the hard sell.

• DON’T spam members with useless invitations.

• DON’T spam groups with useless information.

YOUR LINKEDIN PROFILE

• “Professional Headline” and “Summary” are critical. Your professional headline summarizes your brand.

• Optimize for key words.

• Be searchable.

• Promote your brand.

• ALWAYS use a photo of yourself and not an impersonal avatar.

PROFESSIONAL HEADLINE

Your “Professional Headline” is most important component of your Profile. Optimized for key words, it will rank you higher in searches. Jeannette Paladino key words -- writer, social media

JEANNETTE PALADINO PAGE 1 RANKING IN SEARCH FORSOCIAL MEDIA WRITER

YOUR “SUMMARY”

Your summary is your brand statement and the second most important component of your profile. It describes -

• What you do and how that distinguishes you from the competition.

• The benefits that will accrue to other members if they connect with you.

• A brief summary of your relevant experience.

HOW TO MAKE CONNECTIONSAND BUILD RELATIONSHIPS

HOW TO EXTEND AN INVITATION TO CONNECT

Do NOT use default invitation: “I'd like to add you to my professional network on LinkedIn.”

Personalize:

Subject line: Your TED talk inspired me to write

Dear Mr. Jones,

Your TED talk reinforced my decision to switch from teaching political science to a career in journalism. I enjoyed our brief conversation afterwards. I’m sure that your updates on LinkedIn would be very helpful as I gather the information I need to make this transition. Would you be willing to connect with me on LinkedIn? I’d be very grateful and please don’t hesitate to ask if there is anything I can do to be helpful to you.

Sincerely,

LINKEDIN LION

LION: LinkedIn Open Networker

Pro: Accepting all invitations, even from people you don’t know, expands your network.

Con: Gain connections who add no value. Can waste your time when they ask for introductions. You want visitors who view your profile to see that you have quality connections.

LINKEDIN GROUPS

• Over 1 million Groups to join. Be selective and/or start your own Group.

• Start and engage in discussions.

• Distribute your blog posts – but be careful not to “spam” groups and appear to be self-serving. You will be barred.

• Develop relationships off-line.

• Give in order to get.

LinkedIn Groups are at the heart of the LinkedIn experience. They consist of members with similar interests – functional skills, industries,alumni of a school, and personal interests.

BLOGGERS HELPING BLOGGERS GROUP

Members are bloggers who comment on each other’s posts, exchange posts, co-write eBooks, collaborate on business and build relationships.

TOP INFLUENCER – SOCIAL MEDIA MARKETING GROUP; AND LINKED: HR RESOURCES GROUPS

Initiating highly-engaging discussions can promote you to theTop Influencer in a group and gain personal recognition.

LINKEDIN APPS

• WordPress – link your posts to your profile

• SlideShare presentations

• Polls

• Reading List by Amazon

• Events

• My Travel

• Portfolio display

LinkedIn Apps enable you to spread your influence throughout thesocial network.

LINKEDIN RECOMMENDATIONS

• Establishes your credentials and authority• Enables you to be recommend and recommend other

members. Strengthens relationships.

RECOMMENDATIONSA new feature that enables you to recommend members for their expertise. Mutually rewarding but not as powerful as narrative Recommendations.

COMPANY PAGES – ERNST & YOUNG• Company pages not widely used.• Aggregates updates of a company’s LinkedIn members. • You can track official news and network into the company.

LINKEDIN TODAY

• Get ideas for updates and Group discussions.• See what’s trending based on your interests.

LINKEDIN ANSWERS/QUESTIONS

• Get answers to your questions.

• Build awareness and establish your authority.

• Add to your connections.

LINKEDIN ANSWERS/QUESTIONS

HOW TO FIND A JOB AND CANDIDATES ON LINKEDIN

DO A JOB SEARCH

Search for people in companies where you’d like to work

Or, search “Jobs.” LinkedIn has become the “go-to” source forcompanies conducting job searches.

TAP INTO YOUR NETWORK

In searches, LinkedIn will point you to people in your networkwho work for the company. In this CFO search by VF Corporation,a Fortune 500 company, there are 7 people in my network whowork for the company and could make introductions.

NETWORK WITHIN GROUPS

Cultivate relationships with other members in the LinkedIn Groupsyou belong to. Each Group has its own Job board.

JOIN JOB DISCUSSIONS

Group members will post discussions about positions at theircompanies or with clients and contacts.

TO SUMMARIZE:

• LinkedIn is used by business professionals more than any other social network. It is especially relevant in the B2B space.

• Join Groups to build relationships and leverage your connections.

• Give then get.

• Be active with updates and useful information.

• Engage in discussions.

• Become a resource for others.

• Find a job and identify candidates for jobs in your company.

Connect with Jeannette >>>>

JEANNETTE PALADINO

Social media writer and blogger helping organizations to build

brand awareness, increase revenues, and engage employees as

brand advocates on social media.

• Sharpens company brands and key messages.

• Advises organizations on LinkedIn strategies.

• Writes and optimizes LinkedIn profiles.

• Writes blogs and websites.

Connect with me on LinkedIn.LinkedIn.com/in/jeannettepaladino

How to Network, Build Relationships & Find a Job on LinkedIn

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