Transcript
How to Make Money OnlineLearning the Advantages of the Internet and e-Commerce
JULIUS A. SISON
The Internet• The Internet is a global system of interconnected computer networks that
use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.
• It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.
• The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), the infrastructure to support email, and peer-to-peer networks for file sharing and telephony.
The Internet Is:• Multidimensional -- It can be used one-to-one, one-to-
many or many to many (community emphasis, bulletin boards).
• Multipurpose -- Can serve an organization in many different ways. There is no cookie cutter approach relative to the Internet.
• Multidisciplinary -- Talent, resources, control and responsibility within an organization.
The Internet Obliterates Traditional Barriers
• Geographic barriers: Online businesses can reach every corner of the globe without building physical facilities.
• Time barriers: People can research and buy 24 hours a day. • Information barriers: Comparison shopping is a breeze, even for things
that are tough to compare in the real world. • Switching barriers: No longer are customers locked in by the time and
hassle of finding another supplier, the competition is just a click away.
The Internet Has Created New Models:• Business Strategies and Organization• Consumer Shopping and Purchasing• Advertising• Government Policies and Legislation• Educating K-12 and University Students• Entertaining Children and Adults• Investing and/or Gambling • Information Sources• Communication
Business and the InternetBusiness and the Internet
Broad Base ofBusiness Uses
of the World Wide Web
GatherInformation
GatherInformation
Collaborate withOthers
Collaborate withOthers
Cross-FunctionalApplications
Cross-FunctionalApplications
Vendor Support & Communications
Vendor Support & Communications
Marketing, Sales& Customer Service
Marketing, Sales& Customer Service
ResearchCompetitors
ResearchCompetitors
PublishInformation
PublishInformation
Sell Products orServices
Sell Products orServices
CommunicateInternally
CommunicateInternally
Purchase Productsor Services
Purchase Productsor Services
CustomerSupport & Service
CustomerSupport & Service
What is E-Commerce?Formal definition:
The buying and selling, marketing and servicing, and delivery and payment of products, services, and information over the Internet, intranets, extranets, and other networks, between an inter-networked enterprise and its prospects, customers, suppliers, and other business partners.
What it really means:
It is the way companies do business with customers and other businesses by using computer-based (web-based in most cases) systems.
What is E-Business? E-Business enables businesses and organizations to
realize the potential of E-Commerce through the creation of business processes and strategies geared to this objective.
In other words… it helps position organizations with better business processes and strategies to successfully realize E-Commerce potential through web-based systems.
E-Commerce Characteristics• Barriers to entry are low.
• Marketing niches abound.
• Revenue sources are many.
• No dominance in the market.
• Everyone utilizes the same technology.
• Access is becoming universal.
• There is room for teams of successful players.
Social Media Marketing
Social Media: “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
via: Wikipedia
It’s an online conversation!
Facebook Marketing
Social Networking Do’s:Be transparent. Be “you.”Pictures speak louder than words - use them.Coordinate your personality on all networks.Make a blog the “hub” of your social media network.Allow your company “evangelist” freedom.Publish a social media policy for employees.
Don’ts:Be anonymousForget to check your networksForget to post something freshBe a Weiner!
Website Marketing
Register as a Seller
• Basic Steps:
– Enter basic information--is it secure?
– Choose your User ID and password
– Click on the register link at the top of most internet auction pages
– Get a confirmation e-mail
Establish a Payment System• Requirements for efficient, secure
sales:
– Local bank account to receive payments
– Secure payment method for customers
PayPal (https://www.paypal.com/)
Wire Transfer – Western Union, Cebuana, LBC, etc..
Working and Getting Paid Online
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