How to Grow Your Email Subscriber List: NOW!

HOW TO GROW YOUR EMAIL SUBSCRIBERS

LIST?Find out Now!

Tick off all that apply:

You are:

A small/mid-sized business

Looking to build your email list

Struggling to figure out how?

The next few slides will tell you how

Email addresses are your future business currency

So How Do You

Build Maintain Sanitize

Your Email List?Image credit: http://bit.ly/1zFFoRo

# 1: Opt-in Marketing

You are acquiring someone else’s data─and using it, and sending him emails about your value proposition. So always ask first, period.

Image credit: http://bit.ly/1JTOEVe

# 1: Opt-in Marketing

Permission marketing delivers anticipated, personal and relevant messages to people who actually want to get them.

That means:

No harvesting user information illegally (email IDs)

No buying lists from agencies and

No underhanded techniques to build data.

# 1: Opt-in Marketing

# 2: Increase Your Brand Depth

Increase your brand footprint, make it easy for others to find you

Image credit: http://favim.com/image/543753/

On all your social media exchanges, run a sign up campaign. Willing customers will fill it out for a brand that they wish to engage with.

# 2: Increase Your Brand Depth

Image credit :http://shutr.bz/13JY5FK

On your website, prominently display your sign up form

# 2: Increase Your Brand Depth

At events, position your sign up forms at the stand

# 2: Increase Your Brand Depth

SIGN UP NOW!

# 2: Increase Your Brand Depth

Run an online contest, create excitement for your target group by offering something that is the first rung of your core value propositionImage credit: http://bit.ly/1x7LHek

# 3: Increase Your Brand Width

Hunt where your prospects hunt, and follow up

Image credit: http://bit.ly/13JSKyj

# 4: Provide the Why

Why would anyone want to sign up?

For your email campaign?

Provide them clear, compellingreasons to do so.

Already your TG’s inbox is cluttered with countless, perhaps non permission based marketing messages from innumerable brands.

# 4: Provide the Why

1,399

So outline the ask clearly and answer the why

# 4: Provide the Why

Provide something valuable for your readers:

• a whitepaper• a free trial• a how-to guide

and then ask for their information.

Value-based incentivization will increase your email list.

# 4: Provide the Why

Multiply your reach and engagement by enlisting your target group as your brand advocates, ask them to propose names of people whom they think will find this relevant.

Image credit: http://wallpaperdj.com/share_the_love-wallpapers.html

# 4: Prune Your List

How many of them are still your core TG? What if someone changes careers mid-path or switches industries? And hence no longer remains part of that list.

http://bit.ly/13JFWrJ

While it is not possible to achieve 100% list hygiene, do conduct sanitization tests periodically. Ask users to fill in their most recent details through an email campaign.

# 4: Prune Your List

Image credit: http://www.planet-water.org/solution

Thank You!

Read more at

http://digitalmarketingconclave.blogspot.in/

Get in touch at blogbox24x7@gmail.com