How to engage millions through social media
Post on 29-Jun-2015
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HOW TO ENGAGE MILLIONS THROUGH SOCIAL MEDIA
Chris Ward Blue Dot World
HOW TO BE NUMBER 1 – A TOP 20
Chart run down….
BEFORE YOU DO ANYTHING
REMEMBER
Before you even launch…
HAVE ONE SINGLE GOAL
Know what you want to achieve:
• Raise money? • Get 30m supporters? • Get people to join?
• One thing and very simple
REALTIME IS THE NEW PRIMETIME
GIVE UP CONTROL..AND STILL WIN
Don’t try to moderate what people think of you..
PEOPLE DON’T REALLY CARE ABOUT YOUR PRODUCT(OR YOUR GREAT IDEAS)
THE GRAPH OF ENGAGEMENT FOR THE MOST
SUCCESSFUL FUNDRAISING EVENT IN UK HISTORY…
They care for the same time it takes to pass a car crash… (A reverse long tail) don’t start too early
SO, TELL THEM A MILLION TIMES
They will only hear it once – but when they do – they will see it everywhere
if they are not interested they are deaf to it so keep telling them.
They will only hear it if they are interested and then they will love hearing about it as it is reinforcing the fact that they are right to be interested – then they will tell everyone they know…
ONLY DO WHAT YOU DO BEST
• Only write something if you can imagine someone retweeting
or linking.
THE REAL WORLD IS STILL THE BIG DRIVER.
• PR
• Old media: TV, Radio, newspapers, telephone
BE RELEVANT
Use facts that are relevant to peoples everyday lives…
GO – FOR LAUNCH
PIN(TEREST)
Followers of new tech in comms are the best sheep to follow you..
ENABLE JOURNALISTS TO SHOW OFF
With FR we enabled journalists to show off to their old school friends…
GO GO GO SOMETHING LIVE EVERY DAY
• 77 X1DAY for 1GOAL
• 42 Red Nose Days….
• 21 days of Text Santa
GO TO THE PUBLIC - THEY WON’T BE BOTHERED TO COME TO YOU
Engage fully with consumers where they first come across you – don’t expect them to ‘click-thru’
WORK WITH PEOPLE ALREADY DOING WHAT YOU WANT TO DO
Ask third parties to get their ‘fans’ to ‘JOIN THEM’ in supporting you (not click through…) Obama was brilliant at this
RIP SOMEONE OFF
GET SOMEONE TO RIP YOU OFF
• LOVE CELEBS (EVERYONE ELSE DOES)
Putting Moyles on our FB page (instead of logo) doubled traffic…
SHARE
If content is good enough for you to use – let all your supporters use it also – videos & photos via creative commons license…
BE REAL
Have to have ‘real’ stories / examples (ideally in real time) for people to genuinely relate to…
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