How to define your brand

defineHow to

your brand

BRANDING, DESIGN & MARKETING

By defining who your brand is

you create the for all other

components to build on.

BRANDING, DESIGN & MARKETING

Your will serve as your

measuring stick in evaluating any and all

marketing materials and strategies.

BRANDING, DESIGN & MARKETING

Here's

BRANDING, DESIGN & MARKETING

BRANDING, DESIGN & MARKETING

What products and/or services do you offer?

1.

Define the of these

services and/or products.

What are the of your products and services

2.

BRANDING, DESIGN & MARKETING

What are the of your company?

What is the

of your company?

3.BRANDING, DESIGN & MARKETING

What does your company in? 4.

BRANDING, DESIGN & MARKETING

Who is your

Who do your products and services attract?

5.

BRANDING, DESIGN & MARKETING

What is the tagline of your company?What does your tagline send to your prospects?

6.

BRANDING, DESIGN & MARKETING

Using the information from the

previous steps create a

or character for your company that

represents your products or services.

7.

BRANDING, DESIGN & MARKETING

What is the like?

BRANDING, DESIGN & MARKETING

What stand out?

BRANDING, DESIGN & MARKETING

Is the of your

company innovative, creative,

energetic, or sophisticated?

BRANDING, DESIGN & MARKETING

Use the personality that you created

in the previous step and build a

with your target market

that you defined in Step 5.

8.

BRANDING, DESIGN & MARKETING

How does that

react to the target audience?

BRANDING, DESIGN & MARKETING

What stand out?

BRANDING, DESIGN & MARKETING

Which characteristics and

qualities get the

of your prospects?

BRANDING, DESIGN & MARKETING

Review the answers to the

questions above and create

a of your brand.

9.

BRANDING, DESIGN & MARKETING

Describe the

or character with words

just as if you were writing

a biography or personal ad.

BRANDING, DESIGN & MARKETING

BRANDING, DESIGN & MARKETING

Our

BRANDING, DESIGN & MARKETING

Be with your answers, answer each question thoroughly.

1.

BRANDING, DESIGN & MARKETING

on your target audience when answering each question.

2.

BRANDING, DESIGN & MARKETING

Finally, there are brand consultants

who in branding strategies

and positioning who can guide you

through the whole process and add a

perspective to the project.

BRANDING, DESIGN & MARKETING

BRANDING, DESIGN & MARKETING

email: hello@darwinbrandconsultants.com

www.darwinbrandconsultants.com