How to conduct market research like a pro for (almost) free

HOW TO CONDUCT MARKET RESEARCH LIKE A PRO FOR (ALMOST) FREE

WHAT IS MARKET

RESEARCH?

Marketing research is "the process or set of processes that links the consumers, customers, and end users to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

• Economic• Technology• Competitors• Clients• Staff skills• Consumers

WHY DOES IT MATTER?

TYPES OF RESEARCH

APPROACHES

Primary: Asking Questions• Surveys• Focus Groups• Retail & Media

Secondary: Analyzing Other Data Sources• Web analytics• Social media • Published data

Behavioral• Observational• Tracking• Biometrics

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Survey Tools

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QUALITATIVE

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Web Analytics

Secondary Data

INNOVATION CROWDSOURCING

BIOMETRIC MEASUREMENT

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Analysis & Visualization

THANK YOU!Feel free to contact me if you have any questions or

comments:

Leonard MurphySenior Partner, Gen2 AdvisorsEditor-in-Chief, GreenBook Blog

gen2advisors.comP: 770-985-4904 M: 678-232-7691lmurphy@gen2advisors.comS: lennymurphyrhr

T: @lennyism  GreenBook Blog | GRIT