How to Be a PR Rock Star in a Social Media World

@therichbrooks

FLYTE SCHOOL

How to Be a

PR Rock Star .in a Social Media World

A LITTLE HISTORY...

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LINKEDIN QUESTION

ATTAINING ROCK STAR STATUS

Media coverage

ROI

Hats

TODAY’S GOALS

How social media changes the game

Your social media tool set

How to measure success

TODAY’S AGENDA

Q&A or Uncomfortable Silence33%

Social Media Presentation67%

MEDIA COVERAGE

AUDIENCE SIZE

Newsweek LinkedIn Twitter US Population Facebook

490

304

7560

3

Millions of Users

THE BUSINESS CASE FOR SOCIAL MEDIA

SOCIAL MEDIA STRATEGY

“You cannot have a social media strategy without a content strategy.”

--Susan Cato

SOCIAL MEDIA SERVICES

THE POWER OF BLOGGING

SOCIAL MEDIA “BIG THREE”

TWITTER

FACEBOOK

LINKEDIN

THE IMPORTANCE OF VIDEO

SOCIAL BOOKMARKING

LOCATION-BASED APPS

THE SOCIAL MEDIA PRESS RELEASE

CRISIS MANAGEMENT

TIME MANAGEMENT

HOW TO BUILD AN AUDIENCE

Complete your profile

Upload your contacts

Build organically

Provide value

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• What can we measure?

SOCIAL MEDIA ROI

ROI: REFERRERS

SOCIAL MEDIA TAKE AWAY

THANK YOU

Rich Brooksflyte new media136 Commercial St., Ste 201Portland, ME 04101

http://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks