How to Act on the Emerging Trends?...8 Consumer Trends Revealed after 618 6 Chinese Marketing Terms in 2020 Christie Ding Client Solutions Director christie.ding@brandcatalyser.com

How to Act onthe EmergingTrends?Consumer Patterns Shifts 2020

FMCG & CPG Manufacturers

SOURCE: NIELSEN REPORT 2020

How Have ConsumerBuying Patterns Changed?

COVID19 EDITION

of Americanswho cook morenow than beforeCOVID-19 crisis.

54%Increased inonline alchoholsales since thestart of the crisis.

203%of consumerswho boughtproducts on theirlast shopping tripto “stock up”

30%

Recognizing consumer patternshifts and understanding theirimpact on short- and long-termdemand.

Analyzing channelperformance as shoppinghabits change.

Understanding consumers’motivations behind buyingpatterns.

The pandemic has caused unique andunexpected shifts in consumerbehaviors. But it’s also acceleratedexisting trends, like the surge in onlineCPG shopping. As the crisis evolves,more unexpected changes are ahead.

3 ChallengesFaced by FMCG /CPGManufacturers

3 Tips to Adapt NewPatterns & Trends

IDENTIFY TRENDS before they emerge bymonitoring sales data weekly, not monthly.

SEE THE BIG PICTURE AND THE DETAILS byviewing purchasing behavior across channels.

UNDERSTAND CONSUMER SENTIMENT thatimpacts behavior to better anticipate futurecustomer needs.

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What Can WeHelp You?Brand Catalyser Team

Keeping Up with ConsumerTrends & Habbits

Seeing Impact on the WholeBusiness

Solution 1

Solution 2

Solution 3

Planning for Future Demand

Check-out OurLatest Playbook:

#MondayKnowledgeShare

China Internet Report 20204 Steps Selling Cross-Border to China

8 Consumer Trends Revealed after 6186 Chinese Marketing Terms in 2020

www.brandcatalyser.com

Christie Ding

Client Solutions Directorchristie.ding@brandcatalyser.com

Hazel Hu

Head of Marketshazel.hu@brandcatalyser.com