How Stories Build Your Business and Credibilityfripp.com/handout/Women-in-Consulting.pdf · Business and Credibility Patricia Fripp - CSP, CPAE . Fripp before! ... Nobody Can Resist

How Stories

Build Your

Business and Credibility

Patricia Fripp - CSP, CPAE

Fripp before!

“Stories are the creative conversion of life itself… into a

powerful, clearer, more meaningful experience.”

- Robert McKee

Nobody Can Resist a Good Story

“Populate your stories

with flesh and blood

characters that the

audience can relate to.”

Add Characters and Dialogue

© 2018 Patricia Fripp 5

Your audiences will remember what

they “see” while they listen

Stories Have Power

© 2018 Patricia Fripp 6

“My dad walked into a diner…”

“In 1946 my dad walked into a diner…”

“Deliver the

dialogue.”

Don’t Report on the Dialogue

I’m So

Worried!Situation

Story Success Formula

10© 2018 Patricia Fripp

Solution in

Your

WordsSituation

Solution

Story Success Formula

11© 2018 Patricia Fripp

I Feel So

Secure!

Situation

Solution

Success

Story Success Formula

12© 2018 Patricia Fripp

Michael Hague

“A story has to be true;

it doesn’t have to be

accurate.”

13© 2018 Patricia Fripp

All Learning Needs

Repetition & Reinforcement

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Reinforce the Session

pfripp@fripp.com, 415-753-6556

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© 2018 Patricia Fripp 17

Picture Words and Connecting Words

18

The Brilliance Breakthrough

- Eugene Schwartz

© 2018 Patricia Fripp

Visual Shorthand

“He promised her many things.”

Fripped:

“He promised her a life of romance and

adventure.”

Use Specific Words

© 2018 Patricia Fripp 19