How Small Businesses Can Get Found Online - Presentation for Agents Council for Technology (ACT)
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How Small Businesses Can Get Found Online
Ellie Mirman
Inbound Marketing Manager HubSpot
Twitter ellieeille
Agents Council for Technology (ACT) Meeting
2
Marketing is Changinghas changed
Flickr globetrotter
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
2
Marketing is Changinghas changed
Flickr globetrotter
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Traditional Marketing (Outbound)
3
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Marketing Today (Inbound)
4
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Inbound Marketing is More Effective
5
$332
$134
Outbound Marketing Dominated Inbound Marketing Dominated
Average Cost Per Lead
60 Lower Cost
Per Lead
Source State of Inbound Marketing Report -
httpbitlyaewfHr
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Flick Photo Thomas Hawk
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Budget vs Brains
Flickr Refracted Moments Flickr Gaetoan Lee
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Inbound Gives Leverage
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Inbound Marketing is a Methodology
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
5 Steps to Get Started
Flickrtravelingtribe
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
1 Solve Problems
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Think About Your Personas
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Donrsquot Talk About Your Products
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
2 Become a Publisher
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Publish Everything
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Get Into the Content Mindset
bull Make emails into blog posts
bull Turn forum posts into blog
posts
bull Shoot videos at events
bull Interview customers for your
blog
bull Repurpose company data for
public reports
bull Share lessons you learn
Flick Photo Cindiann
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Case Study Indium Corporation
17
Developer manufacturer supplier of
specialty alloys solders amp thermal
interface materials
Dozens of blogs amp bloggers
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
3 Listen
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
What Keywords Are They Using
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Where Are They Talking
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Engage with Your Audience
Conversation
Distribution
AND
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
4 Create Opportunities
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
What Am I Supposed to Do Here
23
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
What Am I Supposed to Do Here
24
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Capture Leads with Landing Pages
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
5 Measure
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Avoid Paralysis by Analysis
bull Donrsquot measure
everything
bull Simple is better
than complicated
bull Focus on 3-5
metrics
Flickr ssh
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Traffic
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Leads
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Sales
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
hellipBy Channel or Source
Visitors Leads Sales
SEO
Social
Media
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Free WebsiteGrader Report
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
Thank You
33
Ellie Mirman
Twitter ellieeille
Blog wwwelliemirmancom
HubSpot
Website wwwHubSpotcom
Blog httpBlogHubSpotcom
Grader httpGradercom
Presentation Slides httpSlideSharenetHubSpot
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