How Gamification Is Turning Recruitment Into an Epic Journey @ Landing.Festival 2016

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HOW GAMIFICATION IS TURNING RECRUITMENT INTO AN EPIC JOURNEYManuel Pimenta

Manuel PimentaGamification Designer

SKILLS

DESIGN THINKING

MAGIC CODING CHOPS

GAMIFICATION

2012

2015

Lvl 1

Lvl 2

Lvl 3

Advanced Workshop

Design Thinking

Gamification World Congress

NOT THAT MAGIC GUITAR

PLAYING CHOPS

“It’s a dangerous business, Frodo, going out your door. You step onto the Road, and if you

don’t keep your feet, there’s no knowing where you might be swept off to.”

Bilbo Baggins

the power of games

a path to mastery

5.93 Million Years

Total Amount of Hours Played=

Average gamer age is 32

2 out of 5 gamers are women

why?

What’s it all about?

The Power of Games

How Games Make Us Grow

NETWORK

DO THINGS THE HARD WAY

THINK CREATIVELY

CHALLENGE YOURSELF

SEEK NOVELTY

blurred lines

gamification“the smart use of game-like

concepts to improve people’s lives and achieve

business objectives”

• Human-centric Design

• Game Mechanics and Design Techniques

• Behavioral Science

How is it done?

560% ROI 503% ROI 875% ROI1st Year 2nd Year 3rd Year

• +47% total yearly published articles

• 5x more content by engineers on KCL

• +1M client reviews on published articles

• $41.7M saved in case deflection

“Football is gamified running.” Roman Rackwitz

Gamification @ Novabase

Ideation

Contact CentersOnboarding

Events

Gamification Design FrameworkA Gamification Design Canvas

Gamification Inspiration Cards

gamification in recruitment

Main Challenges in Recruitment

For the Candidate…

Overall lack of feedback during the recruitment process

Understanding what the company’s about and where would I fit in

Knowing what to do to stand out amongst others

Main Challenges in Recruitment

For the Company…

Removing the Diagnosis Bias

Sorting out the best candidates

Checking if candidates fit into the company culture

Getting candidates to pick you out of the pool

how are companies tackling those challenges?

how can YOU turn recruitment into an epic journey?

MISSION: Turning Your Recruitment Process Into An Epic Journey

1. Define your Business Objectives2. Identify your Target Players3. List the Desired Behaviors4. Define your Overall Experience5. Set a Theme6. Design your Players’ Journeys

MISSION: Turning Your Recruitment Process Into An Epic Journey

Don’t limit yourself to PBL Make them feel special, but give them a

challenge Construct a cohesive Narrative The Objetives are the end-game, but player

motivations is how you get there

Manuel Pimenta@WhiskeyjackMP

GAME ON!