How does Hummingbird affect your business

How does

Hummingbird affect

your business

#4PsEdge

“Things, Not Strings” – An Intro To Semantic Search

What Is Google Hummingbird?

SEO For Hummingbird

Websites And Cake – Content Proportionality

What To Do Now

What’s Next – After Hummingbird

An Introduction To Semantic Search

An Introduction To Semantic Search

What Is Google Hummingbird?

SEO For Hummingbird

Content Proportionality

What To Do Now?

What To Do Now?

What To Do Now?

What To Do Now?

What To Do Now?

What’s Next?

Wrapping Up

Don’t throw out your keywords but start thinking about concepts/topics, not lists

Hummingbird is new but old friends like Panda & Penguin still apply

Think about conversations around your industry and your site’s content “flavour”

Produce multimedia content - commentary, knowledge sharing and expert views

For content topics look to conversations in your industry relevant to you

Interlink to “money pages” onsite and distribute on social channels to grow

Clean up your code and look at semantic markup for search crawlers

Act now and build a sustainable content strategy to stay ahead of the curve

Questions

Ruth.Attwood@4psmarketing.com

@lady_rheena