How consumers are using the smartphone

Cómo utilizan los usuarios las aplicaciones móviles

How consumers are using the smartphonesFebruary 2014

Advanced Mobile Analytics to really understand how consumers are using mobile

applications: insights about location, sociodemographic profile, operating system,

network operator, brand of the smartphone, etc.

2How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

Background Methodology

The massive and growing use of smartphones among consumers makes necessary to have insights about what users really do with their smartphones. Smartme Analytics technology is born to give answers to don´t resolved questions such as:

Based on out Smartme Analytics technology, we monitor mobile devices from a large pool of users so we can tell you what people really do with their mobile devices. 

Operators, Devices manufactures, Developers, Publishers, Brands, Agencies, Gaming and other Internet Players are testing Smartme Analytics services.  You can rely on our technology to track your own user group or analyze the information we are collecting from thousands of mobile users.

This brifing report shows insights from 1.280 smartphone users, over the age of 18, who have installed our research app during 3 months before the publication of this study.

What applications are they really using?

How they are? age, gender, way of life, etc.

What other applications are they consuming besides your own ones?

Are they spending more time in your app or in the competitors ones?

At home or on the go?

More 3G or WiFi?

3How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

Remarkable Insights into the behavior of smartphone users

Mobile apps usage overviewSmartphone users spend 1hour and 1 minute per day in mobile apps. They are consuming more mobile apps on WiFi than on 3G.

OperatorsUsers of Tier 2 operators are heavy users of instant messaging and users of Tier 1 make more calls. Those from Tier 3 use instant messaging and calls with less frequency.

Social NetworkingWomen use more than men social networks both on labour and weekend days. Instagram mobile app surpasses Facebook and Twitter usage during weekends.

Gaming Heavy users of gaming apps are between 26-35 years old. Pou is the top 1 mobile game among 18-25 male iOS users; Candy Crush is the top 1 mobile game among 18-25 male and female Android users. Ranking of most used gaming apps by gender, age and operating system.

ShoppingAmazon is the most used shopping app among men, both on iOS and Android. Privalia is the most used shopping app among women on 18-25 age range whereas Zara is the most used shopping app on 26-35 age range. Ranking of most used shopping apps by gender, age and operating system.

4How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

5How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

6How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

7How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

8How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

9How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

10How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

11How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

12How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

13How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

14How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

15How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

16How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

17How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

18How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

19How consumers are using the smartphones

Smartme Analytics monitors the mobile devices of a large number of users so that we can tell what people are really doing with their mobile devices 24/7. www.smartmeanalytics.com

How consumers are using the smartphones

www.smartmeanalytics.com

info@smartmeanalytics.com