How Changing Your Mind can increase Successs #BrightonSEO 2016

How Changing Your Mind can increase success

#BrightonSEO @LisaDMyers

We won Best Small SEO Agency 2 years running at European Search Awards + a string awards for our campaigns (it’s not bragging if it’s true!)

I often get asked: HOW do we do that?

I believe it’s about your mindset

I won a bunch of awards before I was 35 “Best Newcomer”- B2B Marketing Awards

“Best Use Of Technology” - Blackberry Woman & Technology

“35 women under 35” High Achievers List - Management Today

Search Personality of the Year - UK Search Awards

I started my own SEO agency at 31 On my own. No Partners. No Funding..

Grown the agency to become a successful

and profitable business.

In the last 12 months the agency

has won 10 awards

IQ?

Upbringing?

Education?

Luck?

Money?

Did I manage to do that because of:

I am dyslexic

My grades at school were; “meh”

I dropped out of university

My family was bankrupt (twice!) when I grew up

I had an alcoholic parent

I had my first baby at 26

I started the agency in the height of the recession

I had my second baby in the first year of business

Oh and my IQ is totally average (sadly)

100 people theory

HOW YOU THINK

change the way you look at things the things you look at change

if you

Wayne Dyer

YOUR ABILITY TO FAIL (and learn from it)

When we learn to walk we don’t stop trying after a fall…we keep

going!

Failing is a necessary process of learning

Do, or do not, there is no try!

EXPERIENCE IS OVERATED

How many of you can think of a bad manager?

Thinking you are getting better by just the fact that time is passing is crazy

I would rather hire based on: Passion & Grit

We aim for the exceptional

That doesn’t mean expensive or complicated

But it should deserve more coverage than just a link

Sometimes collaboration can help you reach the sky!

https://malmohus-slott.expedia.se/index.php?locale=en

Sometimes it’s the simplest ideas

https://www.flipsnack.com/modern-day-classics/

Leading to lots of great social interaction

Sometimes technology really is your friend!

Historic London

http://www.expedia.co.uk/vc/historicLondon

http://www.expedia.co.uk/vc/historicLondon

When your campaign is good enough to get TV coverage

Sometimes getting it wrong leads to better things

How to Win a Man Booker Prize

5,333 page views

Books Are Getting Bigger (and Better)

Bigger & Better Books

28 links 30 unlinked mentions 3.8k social signals

Final Thought…

Monkey Ladder Paradox

YOU are NOT a monkey! Do not take on or inherit behaviors that you do not understand or want.

It’s not who you are that holds you back, it’s who you think you are. – David Brinkley

Thank You!

Lisa@vervesearch.com@LisaDMyers