How Associations Can Increase Membership and Generate More Revenue

How Associations Can IncreaseMembership & Generate More Revenue

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Our key take awayfrom ASAE15

IT departments arebeing incorporated in

membership initiatives

One association professionalmerged her technology and membership departments

With the goals of:Unifying each department's objectivesChanging the role of internal ITStreamlining operational effectivenessGenerating revenue through increasedmembership

Technology is NOT just an overhead expense

It supports an  association's ecosystem

Which delivers informationto further your mission

"By involving the technologydepartment and its staff in

strategic planning of membershipinitiatives, smart solutions can bedeveloped to generate revenueand increase membership." 

­Trevor S. Mitchell, CAE, Executive Director of Membership and Technologyat ARMA International

Down with thesiloed departments

Unify departments to streamline  goals, new initiatives, and

promote cost savings

also improves...Merging departments

Communication of your message to members

Align membership goalswith IT capabilities

Begin by asking:

Can the infrastructure support these

initiatives?

Begin by asking:

Can the infrastructure support these

initiatives?

Does our current IT staff have the skill set to

implement these initiatives?

Begin by asking:

Can the infrastructure support these

initiatives?

Does our current IT staff have the skill set to

implement these initiatives?

Will there be adequate support for the end

user to accomplish these goals?

Begin by asking:

Can the infrastructure support these

initiatives?

Does our current IT staff have the skill set to

implement these initiatives?

Will there be adequate support for the end

user to accomplish these goals?

Are there sufficient resources, human or

financial?

Begin by asking:

By including technology in planning,

feasibility of membership goals 

can be assessed

Encourage IT staff to sit at the table

They're not"nerds" or "geeks"

They are smart individualswith diverse skill sets

Who offer aunique perspective

Which can be used to

relationship with membersmaximize an association's 

Resulting in increasedmembership, while

generating more revenue.

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