Houston / Galveston PIO Nework Social Media Training (ppt)
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Embracing Embracing Conversations in Conversations in Emergencies and Emergencies and DisastersDisasters
Nate RitterNate Ritterhttp://blog.perfectspace.comhttp://blog.perfectspace.com
Why Are You Here?Why Are You Here?
To understand why social media is importantTo understand why social media is importantTo understand what social media tools should To understand what social media tools should be usedbe used
““Social Media”Social Media”
““A category of sites that is based on user A category of sites that is based on user participation and user-generated content.”participation and user-generated content.”““Tools that allow groups to Tools that allow groups to publishpublish content, content, engage in engage in peer-to-peerpeer-to-peer conversations” conversations”
““Social Media”Social Media”
People + PublishingPeople + Publishing
Why is “Social Media” Why is “Social Media” so Important?so Important?
We’re We’re talkingtalking, , publishingpublishing, and , and telling telling the storythe story with or with or without you.without you.
Surprise!Surprise!You don’t control the conversation You don’t control the conversation anymore.anymore.
Why Am I Here?Why Am I Here?
Who am I?Who am I?Why was I asked to be here to talk with you?Why was I asked to be here to talk with you?
Who is Nate Ritter?Who is Nate Ritter?Revenue strategy consultantRevenue strategy consultant (I help people make money)(I help people make money)
Web developerWeb developer (I help people build their websites)(I help people build their websites)
EntrepreneurEntrepreneur (I build companies)(I build companies)
Social media consultantSocial media consultant (I help people learn how to use social media)(I help people learn how to use social media)
Knowledge brokerKnowledge broker(I help connect ideas)(I help connect ideas)
Why Am I Standing Why Am I Standing Here?Here?
My story in bullet points:My story in bullet points:1995, created first website1995, created first website
Why Am I Standing Why Am I Standing Here?Here?
My story in bullet points:My story in bullet points:1995, created first website1995, created first website1997, created first web-based business1997, created first web-based business
Why Am I Standing Why Am I Standing Here?Here?
My story in bullet points:My story in bullet points:1995, created first website1995, created first website1997, created first web-based business1997, created first web-based business2003, created first keyword filtered RSS feed2003, created first keyword filtered RSS feed
Why Am I Standing Why Am I Standing Here?Here?
My story in bullet points:My story in bullet points:1995, created first website1995, created first website1997, created first web-based business1997, created first web-based business2003, created first keyword filtered RSS feed2003, created first keyword filtered RSS feed2007, popularized hashtags and the use of 2007, popularized hashtags and the use of Twitter during the San Diego wildfiresTwitter during the San Diego wildfires
Wait. What are Wait. What are Hashtags?Hashtags?Examples: #sandiegofire, #ike, #redsoxExamples: #sandiegofire, #ike, #redsox
A way to contextualize information by keywordsA way to contextualize information by keywordsSpecifically used in micro-publishing mediaSpecifically used in micro-publishing mediaWithout the “hash” (#), it’s just a “tag” Without the “hash” (#), it’s just a “tag”
(keyword)(keyword)Makes information searchableMakes information searchable
Wait. What are Wait. What are Hashtags?Hashtags?
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
October 22nd, 2007October 22nd, 2007Wildfires in San Diego uncontrolledWildfires in San Diego uncontrolled
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
October 22nd, 2007October 22nd, 2007Wildfires in San Diego uncontrolledWildfires in San Diego uncontrolled
3 blog posts re: resources and3 blog posts re: resources andsatellite imagerysatellite imagery
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
October 22nd, 2007October 22nd, 2007Wildfires in San Diego uncontrolledWildfires in San Diego uncontrolled
3 blog posts re: resources and3 blog posts re: resources andsatellite imagerysatellite imagery
Too much too fastToo much too fast
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
October 22nd, 2007October 22nd, 2007Wildfires in San Diego uncontrolledWildfires in San Diego uncontrolled
3 blog posts re: resources and3 blog posts re: resources andsatellite imagerysatellite imagery
Too much too fastToo much too fast
Enter TwitterEnter Twitter
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
Started with prefixStarted with prefix
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
Started with prefixStarted with prefix
Encouraged to useEncouraged to usehashtags byhashtags byChris MessinaChris Messina
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
Created hotline using Created hotline using GrandCentral.comGrandCentral.com
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
People told people ...People told people ...
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
... who told more people... who told more people
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
... who told more people... who told more people
From VermontFrom Vermont
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
... who told more people... who told more people
From VermontFrom Vermontto Floridato Florida
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
... who told more people... who told more people
From VermontFrom Vermontto Floridato Floridato Indiato India
Wait. What are Wait. What are Hashtags?Hashtags?(the story)(the story)
Hashtags, in this case, enabled Hashtags, in this case, enabled searchabilitysearchability for anything related for anything related to the San Diego Fires.to the San Diego Fires.
#sandiegofire#sandiegofire
Why Am I Standing Why Am I Standing Here?Here?
Results: Clients and mentionsResults: Clients and mentions
But, what happened?But, what happened?
Why Am I Standing Why Am I Standing Here?Here?November, 2007 - San Diego, BarCampNovember, 2007 - San Diego, BarCamp
Why Am I Standing Why Am I Standing Here?Here?December, 2007 - San Francisco, Net SquaredDecember, 2007 - San Francisco, Net Squared
Why Am I Standing Why Am I Standing Here?Here?
My story in bullet points:My story in bullet points:1995, created first website1995, created first website1997, created first web-based business1997, created first web-based business2003, created first keyword filtered RSS feed2003, created first keyword filtered RSS feed2007, popularized hashtags and the use of 2007, popularized hashtags and the use of Twitter during the San Diego wildfiresTwitter during the San Diego wildfiresnow, building CrisisWire.com to save the now, building CrisisWire.com to save the cheerleader (and save the world)cheerleader (and save the world)
Yea? So what? ... Yea? So what? ...
The The attention attention economyeconomy has changed has changed things... things...
If you give me If you give me valuablevaluable, , reliablereliable, , timelytimely information, I’ll information, I’ll pay attention to you.pay attention to you.
Traditional Media:Traditional Media:valuable valuable (job is to sell (job is to sell
news)news)
reliablereliabletimely timely (verification process (verification process
slows it down)slows it down)
Government Publishing:Government Publishing:valuablevaluablereliablereliabletimelytimely
Educational Publishing:Educational Publishing:valuablevaluablereliablereliabletimelytimely
Citizen Publishing:Citizen Publishing:valuablevaluablereliablereliabletimelytimely
We’re listening to each We’re listening to each other other
What do you do now?What do you do now?
ListenListen(We’re talking to you)(We’re talking to you)
RespondRespond
Fix the problemFix the problem
Does this really work?Does this really work?
NASANASARed CrossRed CrossFDAFDAPeace CorpsPeace CorpsTSATSAUSGSUSGSState GovernmentsState GovernmentsCongressmen/womenCongressmen/womenSenatorsSenatorsGovernorsGovernorsDept of DefenseDept of DefenseDept of EnergyDept of EnergyDept of AgricultureDept of AgricultureDept of Homeland SecurityDept of Homeland SecurityEPAEPASocial Security AdministrationSocial Security Administration
USGSUSGSUS Intelligence CommunityUS Intelligence CommunityUS Small Business AdministrationUS Small Business Administration21 Municipal Fire Departments21 Municipal Fire Departments16 Municipal Police Departments16 Municipal Police DepartmentsUSDAUSDAUS Embassy TokyoUS Embassy TokyoUS Department of Veteran AffairsUS Department of Veteran AffairsSmithsonian InstitutionSmithsonian InstitutionAmber AlertsAmber AlertsMissing ChildrenMissing ChildrenNational Park ServiceNational Park ServiceDept of Health and Human ServicesDept of Health and Human ServicesDept of StateDept of StateWhite HouseWhite Houseand citizensand citizens
So “Social Media” is So “Social Media” is importantimportant
Major tools and Major tools and websiteswebsites(Specifically in times of emergencies)(Specifically in times of emergencies)
... the “listening” part... the “listening” part
Flickr.comFlickr.com
Facebook.comFacebook.com
YouTube.comYouTube.com
Qik.comQik.comDemo: http://www.youtube.com/watch?v=pv_sqTnQ1Dk
maps.google.commaps.google.com
CrisisWire.comCrisisWire.com
Major tools and Major tools and websiteswebsites(Not necessarily perfect for crises, but good to (Not necessarily perfect for crises, but good to know)know)
... some for listening, some for ... some for listening, some for responding/publishingresponding/publishing
news.google.comnews.google.com
blogsearch.google.comblogsearch.google.com
Delicious.comDelicious.com
Wikipedia.comWikipedia.com
PBwiki.comPBwiki.com
Wordpress.comWordpress.com
Getting AttentionGetting AttentionDigg.com Digg.com crowdsourcingcrowdsourcing
Reddit.comReddit.com crowdsourcingcrowdsourcing
StumbleUpon.com StumbleUpon.com crowdsourcing, sortofcrowdsourcing, sortof
PodcastingPodcasting(Audio recording and publishing)(Audio recording and publishing)
Odeo.comOdeo.com
uStream.comuStream.comQik.comQik.comSeesmic.comSeesmic.com12seconds.com12seconds.com
Video BroadcastingVideo Broadcasting
The foundation of The foundation of usefulness...usefulness...
RSSRSS(Real Simple Syndication)(Real Simple Syndication)
RSSRSS(Real Simple Syndication)(Real Simple Syndication)
What is it?What is it?
A set of rules on how to publish “well-formed” data (XML)A set of rules on how to publish “well-formed” data (XML)
RSSRSS(Real Simple Syndication)(Real Simple Syndication)
What is it?What is it?
A set of rules on how to publish “well-formed” data (XML)A set of rules on how to publish “well-formed” data (XML)Why is it important?Why is it important?
With the rules in place, we can create tools which can With the rules in place, we can create tools which can use these rules, therefore making the data usefuluse these rules, therefore making the data useful
RSSRSS(Real Simple Syndication)(Real Simple Syndication)
What is it?What is it?
A set of rules on how to publish “well-formed” data (XML)A set of rules on how to publish “well-formed” data (XML)Why is it important?Why is it important?
With the rules in place, we can create tools which can With the rules in place, we can create tools which can use these rules, therefore making the data usefuluse these rules, therefore making the data usefulNo rules (like .html, .pdf, and .doc files) mean the data No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable.presented is not reusable.
RSSRSS(Real Simple Syndication)(Real Simple Syndication)
What is it?What is it?
A set of rules on how to publish “well-formed” data (XML)A set of rules on how to publish “well-formed” data (XML)Why is it important?Why is it important?
With the rules in place, we can create tools which can With the rules in place, we can create tools which can use these rules, therefore making the data usefuluse these rules, therefore making the data usefulNo rules (like .html, .pdf, and .doc files) mean the data No rules (like .html, .pdf, and .doc files) mean the data presented is not reusable.presented is not reusable.The pointThe point
Always try to make an RSS feed availableAlways try to make an RSS feed available
So, what do you do So, what do you do now?now?
Change this...Change this...
Government Publishing:Government Publishing:valuablevaluablereliablereliabletimelytimely
Government Publishing:Government Publishing:valuablevaluablereliablereliabletimelytimely
How?How?
Government Publishing:Government Publishing:valuablevaluable (pertinent info for (pertinent info for
specificspecific areas) areas)
reliablereliable (obviously, it will be) (obviously, it will be)
timelytimely (quicker and more often) (quicker and more often)
quickerquicker
My simple suggestions:My simple suggestions:TwitterTwitterGoogle MapsGoogle Maps
quickerquicker
It happens by listening to the public first It happens by listening to the public first changes perception (you care)changes perception (you care)becomes more valuable (you know)becomes more valuable (you know)
quickerquicker
It happens by responding to the direct requestsIt happens by responding to the direct requeststell how you found out (where you’re tell how you found out (where you’re listening)listening)tell how you’re going to help (specifically)tell how you’re going to help (specifically)
quickerquickerInfo by neighborhood (text releases, SMS)Info by neighborhood (text releases, SMS)Road closures (map)Road closures (map)Evacuation routes (map)Evacuation routes (map)Exact location of danger (map)Exact location of danger (map)Where to go for what types of help (map, text, Where to go for what types of help (map, text, phone)phone)Who to call if you can’t get out (phone, SMS)Who to call if you can’t get out (phone, SMS)Is it safe to go home? (phone)Is it safe to go home? (phone)
My turn to My turn to listenlisten and and respondrespond
Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported Creative Commons : Attribution-Noncommercial-Share Alike 3.0 Unported licensedlicensed
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