Horror movie poster research
Post on 06-Jan-2016
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Horror movie poster research
What is a movie poster?
‘A film poster is a poster used to advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They
normally contain an image with text’ – Wikipedia
By defining exactly what a movie poster is, will help be know exactly that makes them so appealing and why they
are used of often and successfully.
This then moves me on to their codes and conventions…
Codes and conventions of a horror movie poster:
Colour scheme – implies it is out doors, dull yet bloody, ‘normal life gone wrong’
Main image is a close up medium long shot, highlights perhaps the character isn't as important but the narrative and situation is
Tagline- text colour is a binary opposite with the movie title name
Movie title name- mostly placed in the middle or above for part of the main focus
Institutions and production logos
Mise- en-scene: the normality of clothing contradicts the title
name
The lighting fades from high to low, may imply something is leading to disaster
Codes and conventions of a horror movie poster:
Highlighting other films that they’ve made in order to draw in a wider audience
Title of film, making it one word makes the narrative even more of an enigma
Key image, wide, long shot, may outline narrative or character identity.
Credits- crew names, institutions, production labels etc.Links to social networking
sites in order to increase marketing/advertising
Colour scheme- typically dreary colours, negative, cold feel- enhances the genre
Lighting- high key- contradicts with the movie name which connotes something negative.
Mise-en-scene
Setting is confirmed- indoor, house
Codes and conventions of a horror movie poster:
Tagline
Background image- essential that it is eye catching and effective, this poster uses an extreme close up
Cast and crew- credits
Website links to social media
Movie name
Colour scheme- rain, dirt, outdoor colours, perhaps even a cold setting
Actor/actress name
Lighting – low key and high key mixed, may imply there is hope at the end of the film
Other things horror movie posters include:
• Date of release• ‘coming soon’- very common • Age rating- most likely to be between 15-18 • Key image is always something which has to
be effective in order to attract an audience
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