Transcript
"Without HootSuite I would need 5 of me."
Case Study:
HootSuite
Meets
Cheezburger
or
"Without
HootSuite I
would need 5 of
me."
"Without HootSuite I would need 5 of me."
What is HootSuiteHootSuite Dashboard lets power users and teams manage their entire social sphere from one place.
High level features include:
• Twitter, Facebook, LinkedIn, FourSquare, and Wordpress –
• Brand/keyword/competitor/stream monitoring, Status updates, and analytics
• Multiple users, Multiple accounts
• Schedule messages
• Track stats
• Automate RSS feed to social media channels
• Assign messages to team members
"Without HootSuite I would need 5 of me."
Hootsuite Extends Through...http://hootsuite.com/apps
- Mobile iPhone & Android, iPad soon
-Developer Scripts (wanted!)
- Desktop/Firefox/Chrome/IE add-ons
"Without HootSuite I would need 5 of me."
Meet Lisa
Lisa Kacerosky Social Media MarketerCheezburger Network@kacerosky
"Without HootSuite I would need 5 of me." - Lisa Kacerosky
"Without HootSuite I would need 5 of me."
Lisa’s Day is Pretty Busy• Cheezburger is one of the largest humor networks in the world
• More than 340 million page views and 110 million video views per month
• Over 50 humor sites including I Can Has Cheezburger?, FAIL Blog, Failbooking, Oddly Specific, Failbooking, ROFLrazzi, and There, I Fixed It
• Every site has it's own Fan Page, Twitter and Google Buzz accounts.
• Page views are growing annually at 300%
“HootSuite allows us to manage, maintain and individually tweak our approach to social media. ”
"Without HootSuite I would need 5 of me."
Lisa Manages a LOT of AccountsHaving over 150 active accounts is a bit of a task for one person to manage, but with HS doing a lot of the automated tasks (RSS feeds, scheduled tweets and status updates, twitter searches, etc.) it allows me the time to focus on developing and executing strategies and campaigns.
"Without HootSuite I would need 5 of me."
Lisa Uses Columns“With a mixture of twitter search boxes and @mentions, I'm able to interact and react in real time for all of our accounts. I can't even imagine the time I would waste of watching feeds update per account for interactions. "
"Without HootSuite I would need 5 of me."
Lisa Uses Tabs“Tabs are something that I have come to lean on in my everyday work flow. I have carefully crafted the most effective grouping of tabs (out of 100+ account tabs there is a lot of arrangements to work out) to maximize all of those "quick check-ins" of seeing what's developing.
Create tabs for• Overview• Brands• Influencers• Products
"Without HootSuite I would need 5 of me."
RSS Feeds in Action“We heavily take advantage of the RSS feed features, and Twitter search features."
Pictured are some of the 200+ feeds that Lisa is piping to ICHCB social media accounts.
"Without HootSuite I would need 5 of me."
Lisa Uses Stats“I work on a very heavy monitoring schedule of interactions, special campaigns (Such as our upcoming Cheezburger Night at the Seattle Mariner's Game!) and increasing site/network reach.
The draft, schedule and stats tools have been my left arm.”
"Without HootSuite I would need 5 of me."
Lisa Uses Scheduling and Drafts
“In order for me to even think about doing all of this I have leaned heavily on the scheduling tools and created a structured work flow to set myself up for success. The draft, schedule and stats tools have been my left arm.”
"Without HootSuite I would need 5 of me."
We Want to Help Lisa… Learn More and Delegate
Webinars, product education, social media training. http://learn.hootsuite.com
"Without HootSuite I would need 5 of me."
Brands Using HootSuite
Some of our users
"Without HootSuite I would need 5 of me."
Adoption speaks (1.5 years)
• 80% monthly growth and 1659.87% yearly growth
• Source compete.com - http://ow.ly/1JiA8
"Without HootSuite I would need 5 of me."
us: @hootsuite me: @invoker
hootsuite
Thank you.
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