Honda

CORE COMPETENCIESHONDA

ANSHUL JHANJAHRI

CORE COMPETENCE

THE CORE COMPETENCY OF AN ORAGANIZATION

• Today a corporation must protect competitiveness by developing its core competencies.

• They must develop a portfolio of competencies rather then the portfolio of business.

• In the long run, competitiveness derives from an ability to build the core competencies at lower cost and faster than competitors

• Core Competencies develops into core products

•From these core products come the new strategic business units. These SBU’s can be in completely separate markets

•These businesses each have end products that contain the core products

HONDA MOTOR CO.

• It is a Japanese multinational corporation primarily known for automobiles and motorcycles.

• It is the largest manufacturer of motorcycles and internal combustion engines measured by volume producing more than 14 million internal combustion engines in an year.

• Apart from core automobiles and motorcycles Honda are also manufacturers garden equipment, marine engines, personal watercrafts

• They have recently ventured into the aerospace industry with GE Honda Aero engines. The Honda jet is scheduled in 2011.

CORE COMPETENCIES OF HONDA

• R&D• FINANCIAL RESOURCES• MANUFACTURINGCOMBINATION OF CORE COMPETENCIES LET

TO CORE PRODUCT i.e ENGINES WHICH THEY DIVERSIFIED INTO VARIOUS BUSINESS LIKE AUTOMOBILES,MOTORCYCLES,POWER PRODUCTS,HONDA JETS AND ROBOTICS.

DIVERSIFICATION OF HONDA

THANK YOU….