HOLIDAYCHECK GROUP...2017/11/28 · German travel market 2016: € ~55 bn; Thereof package: € ~16 bn Impact on the overall travel behaviour (revenue HC) Overall Greece Spain Military
Post on 03-Jun-2020
1 Views
Preview:
Transcript
HOLIDAYCHECK GROUPCOMPANY PRESENTATION
Who we are
Drivers of growth
Financials
Outlook
Appendix
Agenda
1
2
3
4
5
2
Who we are
3
Corporate Presentation 4
The HolidayCheck GroupFour leading portals with a strategic focus on local markets
DACH and BENELUX
We focus on secured relaxing holidays
DACH
• HolidayCheck
hotel review and
booking platform
• Driveboo
car rental comparison
BENELUX
• Zoover
hotel review platform
• Meteovista
weather platform
Our unfair advantageWealth of data helps us provide the best recommendations
5
REVIEW PLATFORM BOOKING PLATFORM
USERFLOW
• Strong and established brand with
Urlaubers
• Focus on sun & beach destinations rather
than cities & POI
• SEO and direct traffic
• Comprehensive compilation of all tour
operators
• State of the art user flow
• Service center with 100 agents to
provide personalized service and
recommendations
€
US
ER
FLO
W
Corporate Presentation
✓ Combination of paid and unpaid traffic allows for superior unit economics
✓ Virtuous circle of recurring customers
Our eco system: A unique combination of a platform & pipeline business
Corporate Presentation
Hotel
HOTELS
REVIEWERS
HOLIDAYCHECK
GROUP
TOUR OPERATORS
INVENTORY
DATA &
PERSONAL SERVICE
URLAUBERS*
ADVERTISERS
ADVERTISING
PAYMENT
CONTRACT
*German term for holidaymaker, vacationer
SHARE
DECIDE
BOOK
PLATFORM BUSINESS:
User Generated Content
(UCG)
PIPELINE BUSINESS:
Online Travel Agency
(OTA)
6
Corporate Presentation 7
We are the most Urlauber*-friendly company in the world
Our vision
We make our Urlauber’s* experience better every day!!We offer the most trustworthy platform for holidays. With us Urlaubers find the perfect holiday in a
fast, easy and inspiring way and can instantly book it!
Our mission
*German term for holidaymaker, vacationer
Our unique DNA allows us to focus on local
unserved customer needs: trust & convenience
Corporate Presentation 8 *German term for holidaymaker, vacationer
• Today booking a package holiday online is still way too complex
• There is a lack of convenience as well as and a lack of trust into online players.
• 2/3 of all vacation packages in DACH are booked offline
• We aim to change that!
• Both HolidayCheck and Zoover were founded as hotel review portals
• Both are local champions in their market
• Therefore it’s in our DNA to create transparency first, and connect Urlaubers* with
Urlaubers in order to find the perfect holiday
• Therefore we are always on the side of the Urlaubers
Our focus on secured relaxing holidays allows
us to deliver to specific local customer needs
Corporate Presentation 9 *German term for holidaymaker, vacationer
• Therefore we focus on secured relaxing holidays (warm water short-haul)
• Therefore we focus on our customers from DACH, Benelux & Poland
• Therefore our target group is customers who wish to know what to expect on their holiday
• We have a focus on predictable travel e.g. Package travel
0
10
20
30
40
50
60
70
80
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Strong economic fundamentalsThere is significant headroom for online travel agencies
10
Overall demand remains relatively healthy, despite adverse
external events
Still a lot of growth potential for package holidays online
Package is key
segment for
HolidayCheck
Today still
offline
dominated
72%
44%
33%
28%
56%
67%
Offline
HotelFlight / Train
Online
*Package
*All privately booked trips with a duration of at least 2 days and one pre-paid element, at least
Source: Own estimate based on the GfK Travelscope 2.0 survey
Total size of
German travel
market 2016:
€ ~55 bn;
Thereof
package:
€ ~16 bn
Impact on the overall travel behaviour (revenue HC)
Overall
Greece
Spain
Military
coup in
Egypt
Arab
revolutions
Military
coup
attempt
in Turkey
Corporate Presentation
Egypt
Greece
Spain
Turkey
Proportional breakdown of travel bookings in Germany (2016)
Drivers of growth
11
User experience We are able to improve user experience
more easily after our IT migration
CROSS-DEVICE OPTIMISATION
• Google Accelerated Mobile Pages (AMP) launched
SIMPLIFICATION
• Online booking processes (currently avg. 23 site visits, 400-
600 clicks)
• Bulk picture upload for reviews
• Integration of Peakwork platform (higher data quality)
PERSONALISATION
• With our passion search holidaymakers can search our
reviews by key words, e.g. water park or snorkeling in order to
find the hotels that fit their personal interest best
12Corporate Presentation
Customer service
OUR HEADSTART
• We connect people with people
• We know what customers want:
#1 review site in DACH and Benelux
• That is how we can compete with offline travel agencies
DIFFERENTIATION VIA SERVICE
• Regulation fixes retail prices for package holidays
without allowing re-sellers to discount
• Only service makes a difference!
SERVICE COSTS
• Ticket value high enough to support phone vending
• Our service center with 150 skilled travel agents is a sales
channel, not a call center
13Corporate Presentation
We invest in service to differentiate ourselves
from offline travel agencies
Brand marketingWe launched our campaign Buch Dein
Ding! (Book Your Thing!) in June 2017
GOALS
• Strengthen brand awareness and draw particular attention on
booking opportunity
OUTLOOK
• Campaign to be continued in H2 2017 and 2018 on a
sustainable basis
TARGETED MEDIA MIX
• Selected TV stations, leading news portals (bild.de, focus.de),
YouTube and outdoor advertising
14Corporate Presentation
PeopleWe want to be the best team in the travel
industry
MOTIVATE TALENTS
• Share buyback with purpose of offering shares to employees
INVEST IN TALENT
• Continued investment into headcount in customer-facing
service center and web-developers
• To be continued in H2 2017 and 2018 on a sustainable basis
ATTRACT BEST TALENTS
• One of the most stringent recruiting processes in the industry
• New HR-initiative called Talent2020
• We hire not from the best travel companies, but from the best
companies, e.g.
• 2016 CEO Group: Amazon
• 2017 CFO Group: eBay, Mc Kinsey, Burda Group
• 2017 CTO, CPO Group: Amazon
• 2017 Director HR Group: Amazon
• 2017 Director Busines Dev. Group: Mc Kinsey, Deliveroo
• 2017 CEO HolidayCheck: Google, Internal
15Corporate Presentation
Corporate Presentation 16
Strategic areas of development
Transformation Delivery Differentiation Leverage
2016 2017 2018 2019
Tech
Excellence
Marketing
Efficiency
Customer
Experience
Team
Quality
Strategic areas
of development
Our way to excellence
Financials
17
Corporate Presentation 18
In EUR million Q1-3 2017 Q1-3 2016 Change
Revenue 93.2 84.6 +10% / +8.6
Marketing expenses -48.2 -45.3 +7% / +2.9
Personnel expenses -28.5 -24.4 +17% / +4.1
EBITDA
EBITDA margin
-0.1
-0.1%
3.4
4.0%
-3.5
Operating EBITDA
Operating EBITDA margin
1.2
1.3%
2.9
3.4%
-56% / -1.6
Depreciation -4.5 -4.1 +8% / +0.4
EBIT
EBIT margin
-4.5
-4.8%
-0.7
-0.8%
>100% / -3.8
Financial result -0.1 0.1 -0.2
EBT
EBT margin
-4.6
-5.0%
-0.6
-0.7%
-4.0
Consolidated net result of continued operations -4.9 -0.8 >100% / -4.1
Consolidated net result -4.6 -0.8 >100% / -3.8
EPS of continued operations (in EUR) -0.08 -0.01 -0.07
HolidayCheck Group financials in Q1-3 2017Invest in brand marketing and new hires
Outlook
19
Corporate Presentation 20
Outlook 2017:
Our invest areas
Our invest areas in Q4 2017:
• Package: core product experience
• Hotel only: continue to grow
• Scale travel center by hiring further
employees
• Final preparations to launch totally new
cruise experience
• Build where we can, buy where we need
Corporate Presentation 21
Outlook 2017:
We stick to our guidance
Guidance 2017:
• October well on track
• Revenue guidance of +7 – 11% yoy
• Q4 2017: We will continue to invest in people,
tech and esp. in brand marketing
• Op. EBITDA guidance remains at EUR -5 to 0m
• Well on track to grow in upper third of FY
revenue and op. EBITDA guidance corridor
• We are hunting the big game!
Our long-term ambition:
• Sustainable double-digit growth
• Invest now to gain leverage on personnel and
marketing costs in out years
Appendix
22
Corporate Presentation 23
Investment areas 2017 – a
status report
Invest in brand marketing:
‘Book your thing!’ campaign is a encouraging success
to improve future brand awareness
Invest in customer service:
Well on track to differentiate ourselves from offline
and online travel agencies
Invest in data intelligence:
Accelerated investment in real-time and self-learning
systems to increase value to customers
Invest in product development:
Incremental investment in new businesses and new
experiences for our Urlauber
Corporate Presentation 24
Recognized as Best in Class
– but never satisfied
HOLIDAYCHECK
MIETWAGENCHECK
It‘s still day 1, so we keep on investing
into Tech in order to improve
Strategic areas of development
25
Financials
2016 2017 2018 2019
TRANSFORMATION DELIVERY DIFFERENTIATION LEVERAGE
Leverage cost base
underlying
revenue growth
Guidance: 7-11%
revenue growth
3.5%
EBITDA
EUR 2.8m
EBITDA
EUR -5m – 0m
Double digit
revenue growth
Fully amortised fix
costs
Corporate Presentation
Package holidays offline;
16.5 bn €
Packaged roundtrips;
14 bn €
Package holidays online;
8,3 bn €Rental homes;
8.3 bn €
Cruise;
4.2 bn €Short-trip/Wellness;
3.9 bn €
Other;
0.8 bn €
Potential market sectors in DACH & Benelux
Corporate Presentation 26
Segments in the recreational travel market we do not yet address*
*gross revenue 2016; own estimation based on travel industry data
27
Share data
Segment Prime Standard
ISIN DE0005495329
Security ID number 549532
Symbol HOC
Type of stock No-par-value bearer shares
Current share capitalEUR 58,313,628
subdivided into 58,313,628 shares
Treasury shares; 1,40%
Free float; 39,50%
Burda Digital; 58,80%
Management; 0,40%
Corporate Presentation
Financial calendar
NOV 2017 JAN 2018 FEB 2018 JUN 2018
29 November
German Equity Forum 2017
Frankfurt/Main, Germany
20 June
AGM
Haus d. Bayerischen Wirtschaft,
Munich, Germany
* Provisional datesCorporate Presentation 28
12 January
Oddo BHF Forum 2018
Lyon, France
21 February
Oddo BHF German Conf.
Frankfurt Germany
MAR 2018
21 March January
Final Results 2018
20 April
Bankhaus Lampe Germany Conf.
Baden-Baden, Germany
APR 2018
www.holidaycheckgroup.com HolidayCheck Group @HolidayCheckGrp
Contact
Georg Hesse
CEO
+49 89 357 680 911
georg.hesse@holidaycheckgroup.com
29
Nate Glissmeyer
CPO/CTO
+49 89 357 680 916
nate.glissmeyer@holidaycheckgroup.com
Armin Blohmann
Director Group Comm. & Investor Relations
+49 89 357 680 901
armin.blohmann@holidaycheckgroup.com
Corporate Presentation
Markus Scheuermann
CFO
+49 89 357 680 917
markus.scheuermann@holidaycheckgroup.com
Disclaimer
30
This presentation contains 'forward looking statements' regarding HolidayCheck Group AG, including opinions, estimates and projections regarding HolidayCheck
Group AG’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and
unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of HolidayCheck Group AG to be
materially different from future results, performance or achievements expressed or implied by such forward looking statements.
These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct.
No representation or warranty, express or implied, is made by HolidayCheck Group AG with respect to the fairness, completeness, correctness, reasonableness or
accuracy of any information and opinions contained herein.
The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information
concerning HolidayCheck Group AG.
HolidayCheck Group undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of
new information, future events or otherwise.
Corporate Presentation
top related